Senior Email Marketing Manager for Outbound/Cold Outreach (iGaming)

As a Senior Email Marketing Manager, you will take ownership of our outbound email marketing initiatives across our iGaming verticals (casino, sportsbook, etc.). Your mission is to build, execute, and scale data-driven cold email campaigns that drive acquisition, generate high-quality leads, and expand our player base.

This role requires deep expertise in cold email infrastructure, high-volume outreach strategies, technical deliverability, and crafting compelling copy that converts cold prospects into active players.
 

Responsibilities

• Develop and execute comprehensive cold email outreach strategies focused on user acquisition and lead generation.
• Manage the end-to-end technical setup for cold sending: domain purchasing, IP/domain warm-up, DNS configuration (SPF, DKIM, DMARC, BIMI), and sender reputation management.
• Source, segment, and meticulously clean/verify prospect lists to ensure low bounce rates and avoid spam traps (using tools like NeverBounce, ZeroBounce, etc.).
• Craft highly converting, personalized cold email sequences (copy, subject lines, calls-to-action) designed to grab attention and drive clicks.
• Set up and manage complex sending infrastructures using multiple domains and mailboxes to scale outreach safely.
• Monitor and report on core outbound KPIs (inbox placement, open rates, reply rates, CTR, bounce rates, and conversion to FTDs).
• Continuously run A/B tests on subject lines, copy, send times, and list segments to optimize campaign performance.
• Collaborate with compliance and legal teams to ensure outreach aligns with data protection regulations (e.g., GDPR, CAN-SPAM) within the iGaming space.
 

Requirements

• 3+ years of experience in Email Marketing, with a strong focus on Cold Email Outreach / Outbound Lead Generation, ideally within iGaming, affiliate marketing, or highly competitive digital niches.
• Deep understanding of email technical infrastructure, deliverability factors, spam filter algorithms, and blacklist resolution.
• Proven track record of managing high-volume cold email campaigns while maintaining a 95%+ inbox placement rate.
• Hands-on expertise with cold outreach automation platforms (e.g., Instantly, Lemlist, Woodpecker, Apollo, Mailshake) and bulk SMTP services.
• Strong analytical mindset with the ability to interpret deliverability data and adjust strategies to protect sender reputation.
• Excellent copywriting skills tailored specifically for cold audiences (hooking attention, overcoming objections, driving action).
• Understanding of affiliate mechanics, CPA/RevShare models, and player acquisition strategies in iGaming is a strong plus.
• Excellent project management and communication skills.
• Fluency in English.