Marketing Specialist — Social Media / Community Growth

📍 Location: Remote
💼 Format: Full-time, long-term project
🎯 Level: Middle+ / Senior
🇬🇧 English: B2+
 

🌟 About the Project

We are looking for an experienced and highly autonomous Marketing Specialist to join our international client’s team.

Our client is developing a modern cross-platform digital platform, available through web and mobile applications for iOS and Android. The product combines social networking, event and venue discovery, business profiles, recommendations, location-based features, and tools for user interaction.

The platform is already in production and continuously evolving. The team is now looking for a specialist who can help promote the product, increase brand awareness, attract new users, and build an active online community.

This is a highly autonomous role. The client is looking for someone who can independently understand the product and its audience, identify the most relevant promotion channels, and execute marketing activities without constant supervision.
 

💻 Responsibilities

• Promote the product through key digital channels: Google, Instagram, and Facebook.
• Develop and maintain the product’s presence across social media.
• Identify relevant online groups and communities and build relationships with them.
• Work with niche communities and other channels for audience acquisition.
• Create and adapt content for different channels and audiences.
• Identify new opportunities to attract users and increase product awareness.
• Test different formats and approaches to product promotion.
• Develop marketing hypotheses independently and evaluate their results.
• Analyze the effectiveness of marketing activities and adjust the approach based on performance.
• Increase user engagement and help build an active online community around the product.
• Monitor competitors and current trends in social media and digital marketing.
• Use AI tools for research, content creation, analysis, and marketing optimization.
• Plan your work independently, prioritize tasks, and take ownership of your area.
   

🧩 Requirements

• Commercial experience in Digital Marketing, Social Media Marketing, Growth Marketing, Product Marketing, or a related field.
• Practical experience promoting digital products, web platforms, or consumer-facing products.
• Hands-on experience promoting products through Google, Instagram, and Facebook.
• Experience working with niche groups, online communities, and other audience acquisition channels.
• Good understanding of Social Media and Community Marketing principles.
• Ability to independently identify relevant communities and promotional opportunities.
• Experience managing marketing activities independently, from ideation and planning through execution and performance analysis.
• Strong content creation and adaptation skills for different platforms and audiences.
• Analytical mindset and results-oriented approach.
• High level of independence, initiative, and ownership.
• English — B2+.
   

⭐ Nice to Have

• Experience promoting mobile applications.
• Experience building and developing online communities.
• Experience promoting products in social networking, events, lifestyle, or local discovery.
• Experience with paid advertising.
• Practical experience using AI tools in marketing.

🔥 Who We’re Looking For

We are looking for a highly autonomous and experienced marketer who can independently organize their work and make decisions.

The client is not simply looking for an SMM specialist to follow a ready-made content plan. The ideal candidate should be able to:

• understand the product and its target audience independently;
• identify where potential users can be reached;
• choose the right promotion channels;
• find and develop relevant communities;
• launch their own marketing initiatives;
• test different approaches;
• analyze results and adapt the strategy accordingly.

If you are used to identifying growth opportunities, experimenting with different promotion channels, and taking ownership of results, this role could be a great fit for you.

🎁 What We Offer

• Remote work.
• Full-time, long-term project.
• Opportunity to work directly as part of an international client’s team.
• Opportunity to influence the growth and promotion of a modern digital product.
• High level of autonomy and responsibility.
• Freedom to propose and implement your own marketing ideas.
• International working environment.
• Competitive compensation based on your experience and expertise.

🚀 Hiring Process

1. Recruiter Screening

2. Client Interview

3. Offer 🎉