Performance Marketing Analyst (Traffic Diagnostics)

Gravity of Luck
 

Luck doesn’t happen. It accumulates.

At Gravira Group, we believe exceptional results are built through thousands of smart decisions, fast experiments and people who care enough to ask one more question.
 

That’s what Gravity of Luck means to us.

The stronger our people, the stronger our ideas.

The stronger our ideas, the faster we move.

And the faster we move, the more opportunities we create.

We’re building one of the fastest-growing iGaming products in Tier-1 markets, and we’re looking for people who enjoy solving problems that most teams never even notice.
 

About Gravira Group

Gravira Group is a product iGaming company focused on Tier-1 markets.

We build and scale our own products by combining Product, Acquisition, CRM, Payments, Engineering and Analytics into one high-performance system.

We move fast.

We make decisions based on data.

We trust ownership over bureaucracy.

Why this role exists
 

Every percentage point of conversion directly impacts revenue.

When metrics change, we don’t guess.

We investigate.
 

Sometimes the reason is traffic quality.

Sometimes it’s tracking.

Sometimes it’s a redirect.

Sometimes it’s infrastructure.

Sometimes it’s the product itself.
 

Your mission is to uncover hidden problems across the acquisition funnel before they become visible business losses.
 

What You’ll Own

You won’t spend your days building dashboards.

You’ll investigate the entire acquisition funnel and connect data with product behaviour.

Your responsibilities will include:

• Investigating traffic quality across Affiliate, Facebook and other acquisition channels.
• Performing root cause analysis for conversion drops.
• Diagnosing the acquisition funnel from click to repeat deposit.
• Validating tracking links, redirects, attribution, cloaking and postbacks.
• Identifying bottlenecks affecting:
  • Click → Registration
  • Registration → Deposit
  • Deposit → Repeat Deposit
• Investigating issues related to:
  • devices
  • browsers
  • landing pre-landing pages
  • operating systems
  • internet providers
  • provinces
  • payment flows
  • infrastructure
• Collaborating with Product, Affiliate, Media Buying, QA, Payments and Engineering to identify root causes instead of symptoms.
• Building clear hypotheses, validating them with data and turning them into actionable recommendations.
• Monitoring funnel health and detecting anomalies before they significantly impact acquisition performance.
   

What Success Looks Like

Six months after joining Gravira Group:

• Conversion issues are identified before they become major business problems.
• Funnel visibility is significantly stronger.
• Affiliate and Media Buying teams clearly understand why performance changes.
• Product decisions are driven by evidence instead of assumptions.
• Technical issues are discovered faster.
• Teams spend less time debating symptoms and more time solving root causes.
• Performance metrics are increasing the performance of Marketing teams.
   

We’re Looking For Someone Who

• Has 3+ years of experience in Performance Marketing Analytics, Growth Analytics, Product Analytics or similar roles.
• Understands affiliate marketing and paid acquisition.
• Knows how tracking, redirects, attribution, and postbacks work.
• Can investigate technical conversion problems instead of simply reporting numbers.
• Is comfortable working with SQL and modern BI tools.
• Naturally asks “Why?” before drawing conclusions.
• Enjoys connecting data, product behaviour and business impact.
• Communicates clearly with both technical and non-technical teams.
• Takes ownership and proactively drives investigations through to resolution.
   

Nice to Have

• Experience in iGaming, Betting or Gambling.
• Experience with Tier-1 markets, especially Canada.
• Experience with Binom, Keitaro, Voluum or similar tracking platforms.
• Experience with GA4, Looker Studio, Tableau or Power BI.
• Understanding of Cloudflare, CDN, or WAF.
• Browser debugging experience.
• Experience with Hotjar or Microsoft Clarity.
   

Why Gravira Group

This is a place for people who like ownership.

You’ll work directly with experienced Product, Acquisition and Engineering teams.

Your ideas won’t disappear into layers of approvals.

If your investigation changes the direction of the product, we’ll act on it.
 

We value curiosity over assumptions.

Evidence over opinions.

Speed over bureaucracy.

And people who leave every system better than they found it.
 

Build Gravity of Luck

At Gravira Group, luck isn’t random.

It’s the result of curiosity.

Of ownership.

Of speed.

Of hundreds of small improvements that compound over time.

If you’re the kind of person who can’t stop investigating until you understand why, you’ll feel at home here.
 

Build Gravity of Luck with us.