Gravira Group

Gravira Group is looking for an SMM Manager to manage both B2C product communication and B2B affiliate presence across social platforms.

This role combines content execution, light strategy, and AI-driven content creation in a fast-scaling iGaming environment.

Responsibilities
B2B (Affiliate Direction):
• Manage Instagram for the affiliate program
• Manage Telegram channel for affiliate partners
• Share updates about product changes, bonuses, tournaments, and partner opportunities
• Maintain consistent and professional brand communication

B2C (Product Direction):
• Manage X (Twitter) product account
• Manage Instagram product account
daily stories (promo codes, bonuses, updates)
• Manage YouTube channel:
- Generate and develop an AI-based character for the channel
- Create videos featuring the AI character
• Repurpose content across platforms efficiently

Requirements:

• 2+ year of experience in SMM (iGaming, betting, or affiliate projects)
• Experience managing multiple social platforms simultaneously
• Strong understanding of Instagram, Telegram, X (Twitter), and YouTube formats
• Ability to create simple but engaging promotional content
• Experience using AI tools (ChatGPT, AI video tools, image generators)
• Analytics understanding (reach, engagement, CTR, growth metrics)
• English – Upper-Intermediate or higher
   

Nice to Have

• Experience working with affiliate programs
• Experience in Tier-1 markets
• Understanding of promo mechanics and retention strategies
• Video editing skills
   

What We Offer

• Fully remote position
• Work with Tier-1 iGaming markets
• Freedom to test creative approaches
• Fast decision-making environment
• Competitive salary

About the role

We’re looking for a hands-on Media Buyer to scale UA for Gambling across Tier-1 GEOs (strong focus on CA). You’ll plan, launch, and optimize campaigns—turning creative angles and data into profitable growth.
 

Responsibilities

• Plan and execute paid acquisition across Facebook (Meta) for Gambling (policy-compliant), covering iOS / PWA / Android flows.
• Build, test, and scale bundles: angles, creatives, pre-landers/landers, funnels.
• Optimize to performance goals (CPA/FTD, ROAS, CTR/CVR, payback) with structured A/B/MVT testing.
• Manage and pace $30k+ / month budgets with clear caps, rules, and daily P&L control.
• Set up and maintain tracking in Keitaro / Binom; ensure clean attribution and reporting.
• Analyze cohorts and GEO/channel performance; propose scale/kill decisions daily.
• Collaborate with Design (static/motion/UGC), CRM (retargeting), and Product/BI (dashboards & insights).
• Source and validate new traffic sources, placements, and whitelists; negotiate with reps.
   

Requirements

• 2+ years of media buying in the Gambling vertical, primarily Facebook (Meta).
• Proven launches for iOS / PWA / Android apps/flows.
• Recent wins (last 2–3 months) you can walk us through (goal → setup → results).
• Tier-1 experience is a must; Canada (CA) 
• Hands-on with Keitaro and/or Binom trackers.
• Comfortable managing $30k+/month with disciplined testing and daily optimization.
• Ability to find and generate new bundles (angles, creatives, flows) consistently.
• High ownership, reliability, and execution speed.
• Excellent communication skills (clear written & verbal English).
   

Nice to have

• Experience with allowlists, policy approvals, and responsible-gaming messaging for Tier-1.
• Familiarity with spy tools (e.g., Adplexity, Anstrex) and creative pipelines (UGC/motion).
• Basic GA4/Looker/Tableau or spreadsheet mastery for deeper analysis.
   

What we offer

• Remote-first setup with flexible hours.
• Direct access to decision-makers; fast feedback loops.
• Autonomy, quick testing cycles, and visible impact on revenue.
   

Hiring process

1. Recruiter intro

2. Technical interview (cases, metrics, policy)