CMO — Web3 / On-Chain Product

We’re looking for a CMO to join a small team behind a newly launched on-chain lottery built on EVM.

The product is live and we’re now focused on growth. You’ll work directly with the founders, own marketing from strategy to execution, and help build the team as we scale.

What You’ll Do:

• Own the marketing and GTM strategy.
• Define positioning, target audience, messaging and growth priorities.
• Build and scale user acquisition across paid and Web3-native channels.
• Own performance marketing, including Meta Ads.
• Test and develop KOL, affiliate, community and partnership channels.
• Own the funnel: acquisition → landing page → wallet connection → first transaction → repeat usage.
• Work with Product on CRO, activation and retention.
• Set up marketing analytics, attribution and reporting.
• Track and improve CAC, LTV, ROAS, retention and conversion.
• Be hands-on with campaigns, creatives, messaging and experiments.
• Use AI tools where they can improve marketing performance and efficiency.
• Build and lead the marketing team as the product grows.

Must-Have:

• Previous CMO / Head of Marketing / Head of Growth experience.
• Proven Web3 experience — mandatory.
• Strong understanding of EVM, wallets, smart contracts and on-chain user flows.
• 5+ years in marketing, growth, performance marketing or UA.
• Strong hands-on experience with paid acquisition and Meta Ads.
• Strong understanding of CAC, LTV, ROAS, retention, CRO and attribution.
• Experience with 0→1 products or early-stage companies.
• Comfortable being hands-on, not just managing.
• English — B2+.
• Ukrainian — fluent.

Nice to Have:

• Experience in token launchpads, prediction markets, DeFi, trading platforms, fintech, iGaming or betting, or other transactional Web3 products.
• Experience with Web3 KOLs, affiliates, communities and partnerships.
• Experience with products involving wallets, on-chain transactions and Web3 user flows.