B2B Content Writer

PromoRepublic is a Ukrainian Finnish B2B SaaS company helping multi location brands and franchise organisations manage local marketing at scale.

We are building a new Marketing function and are hiring a B2B Content Writer to work closely with our General Marketing Manager, Product, Sales and Customer Success teams.

What you will do

Your main job is to turn complex source material into clear, credible and commercially useful content.

You will work with customer interviews, sales calls, webinars, product releases, research, performance data and internal expertise to create:

• Customer case studies and industry proof
• Product and AI content
• Blog and LLM/GEO priority articles
• Website and landing page copy
• Competitor and comparison pages
• Sales and customer enablement materials
• Newsletters, campaigns and lifecycle content
• Social and executive content

You will also support selected customer content programmes, including social captions and copy for branded visuals.

We want someone who thinks beyond the first deliverable. A strong customer interview should not become only one case study; it should become reusable proof for Sales, Marketing, website content and campaigns.

AI and automation

AI should be part of how you work.

We expect you to use AI and automation to speed up research, analyse calls and transcripts, extract proof points, repurpose content, audit existing materials and automate repetitive parts of the workflow.

We are not looking for someone who generates generic AI copy and publishes it.

You remain responsible for accuracy, quality, judgement and the final result.

What we are looking for

• Excellent professional English
• Strong B2B writing and editing experience
• Experience in SaaS, technology or another complex field
• Ability to understand unfamiliar topics quickly
• Strong research and interviewing skills
• Ability to turn messy source material into a clear story
• Experience writing both long form and concise commercial copy
• Good judgement around positioning, evidence and audience
• Practical experience using AI tools in a professional content workflow
• Strong ownership and attention to detail

Experience with B2B SaaS, AI, case studies, Product Marketing, LLM/GEO content, competitor pages or multi location/franchise businesses is a plus.

What good looks like

You can take a 45 minute customer conversation and identify the three points worth publishing.

You can explain a complex AI or product capability in language a buyer actually understands.

You can turn one strong source into several useful assets.

You use AI for leverage, but your work does not sound AI generated.

And you care whether content helps someone understand, trust, decide or act — not simply whether it gets published.