Middle PPC Specialist

About the Role:

We’re looking for a mid-level PPC Specialist who confidently manages e-commerce accounts in Google Ads and is excited to work directly with English-speaking clients.
 

Must-have skills
 

Google Ads (the core of the job)

• 2–3+ years of hands-on work with Google Ads on performance projects;
• Performance Max and Shopping: launching from scratch, ramping up, ongoing optimization;
• Search: keyword research, account structure, negative keywords, bidding strategies;
• Remarketing and audience work;
• Product feeds: writing specs, QA, refining them for PMax/Shopping;
• Experience with budgets from $5,000/month per account.

E-commerce specifics

• Understanding of ROAS, CPA, CR, AOV and margin — and what to do when a metric drops;
• Work with large catalogs (10,000+ SKUs) and category-level structure;
• Seasonal planning: BFCM, holidays, promo periods.
• Analytics
• GA4 at working level: building reports, analyzing conversion paths, checking that events fire correctly;
• Google Tag Manager: understanding how goals are set up and the ability to trace a data issue;
• Google Sheets / Excel: pivot tables, basic formulas, preparing a report on your own without an analyst;
• A/B testing of ads and creatives.

Communication

• English B1 (Intermediate) or higher, spoken: running calls and email threads with clients yourself;
• Writing ad copy in English;
• Explaining results to a client in plain language;
• Running 4–5 projects in parallel without daily micromanagement.
   

Nice to have
 

• Meta Ads — at least one project (lead gen or e-commerce);
• Experience with US / UK / EU markets;
• Data Studio — building dashboards for client reporting;
• AI tools (ChatGPT / Claude) for scripts, routine automation, report preparation;
• Microsoft Ads (Bing);
• Understanding of statistical significance in testing;
• TikTok Ads, LinkedIn Ads, Amazon Ads;
• Landing page optimization, basic UX understanding.

We don’t expect the whole “nice to have” list. One or two items plus the willingness to learn the rest is enough.