Media Buyer FB (Middle/Senior)

Requirements

• 2+ years of successful proven experience with Facebook in the Gambling
• Ability to effectively manage large advertising Budgets
• Availability of successful cases in the betting niche in the CIS/Latam markets
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
• Experience in working with Antidetect Browser and Tracking Systems
• A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)
• Ability to moderate creatives and links on the previously mentioned platforms
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs
• Experience in А/B testing
• Experience with a lot of traffic, ability to work with a large array of information
• English B1 and above

Responsibilities

• Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
• Setting the Terms of Reference for the necessary promotional materials
• Competent budget management
• Together with the team, the formation of media strategies, calculation of the KPI funnel
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
• Regular reporting on performance and profit
• Market and Competitor Analysis
• Planning and calculation of Traffic Streams

Benefits

• An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings