Email Marketing Manager (Healthcare)

VEN Commerce Ltd. is an international product and technology company founded in 2012. We are a fully remote team working across Ukraine, Europe, Israel, the USA, and other locations.

Balto Health is a growing U.S. healthcare and telehealth product that helps patients access medications, navigate insurance, receive lab-testing guidance, and get personalized care online.

We’re looking for an Email Marketing Manager to take full ownership of the email channel for this healthcare product.

This is a hands-on role for someone who can both shape the strategy and execute it, from lifecycle planning and automation to copywriting, testing, analytics, and optimization.

What You’ll Do:

• Own and develop the complete email marketing strategy for Balto Health.
• Build a lifecycle roadmap covering acquisition, onboarding, retention, and reactivation.
• Plan, create, and optimize email campaigns and automated flows.
• Write clear, compelling copy and collaborate with designers on visuals and layouts.
• Build audience segments based on user behavior, engagement, and lifecycle stage.
• Develop a structured A/B testing program and turn the results into actionable improvements.
• Monitor deliverability, list health, sender reputation, and audience quality. You’ll work with a cold domain.
• Analyze performance and identify opportunities to improve conversion and retention.
• Work closely with the product, development, customer support, clinical, and leadership teams.

What We’re Looking For:

• English proficiency at a strong B2 level or higher, both written and spoken.
• 3+ years of hands-on experience in email marketing.
• Experience independently owning and growing an email marketing channel.
• Experience with ESPs such as Klaviyo, Mailchimp, Braze, Iterable, or similar platforms.
• Strong copywriting and editing skills, with the ability to make complex information clear, credible, and engaging.  
• Experience building behavior-based email flows and customer journeys.
• Solid knowledge of email deliverability, sender reputation, list hygiene, and marketing compliance, including CAN-SPAM, GDPR, and CCPA.
• Strong analytical skills, including the ability to evaluate results, forecast outcomes, and develop testable hypotheses.
• Ability to work independently and manage multiple priorities in a fast-moving startup environment.

Preferred / Nice to Have

• Experience with subscription-based services.
• Knowledge of HIPAA-aware marketing communication.
• Experience in healthcare, telehealth, insurance, pharmaceuticals, or another related industry.

We are offering:

• Competitive compensation based on experience and skills.
• Remote work.
• Paid vacation of 20 working days per year.
• Health insurance.
• Work Schedule: 8 hours per day, 5 days a week.