Senior PPC / Performance Marketing Lead (B2C)
We're hiring a hands-on PPC Lead to take full ownership of our paid acquisition. Emphasis on hands-on: you're in the accounts yourself — auditing, diagnosing, and buying media with your own hands — not managing people who do it for you.
We're in an active rebuild of the channel, so we need an operator, not an overseer: someone who spots what's underperforming without being asked, ships the fix, scales what works, and sees the next strategic move before it's obvious. You'll work shoulder-to-shoulder with our analysts and own the direction end-to-end.
🔥 What You'll Do
- Own the accounts, hands-on. Personally audit and run buying across Google Ads and Meta first, then Bing, TikTok, Pinterest, and other networks as needed. You're in the accounts daily, not reading dashboards about them.
- Find problems before we ask. Spot what's broken or leaking, call it out, and ship the fix — without waiting for direction.
- Scale what works. Take winning campaigns from hand-bought to scaled, across channels and budgets.
- Launch new products. Build acquisition engines for new tech products from scratch while scaling the core B2C offerings.
- Co-own the data. Work directly with our analysts on raw data and the full user journey — write precise briefs for BI/data engineering (attribution, cohorts, custom conversions, server-side/CAPI) and use the output to drive real decisions.
- Decide on real economics. Go past in-platform metrics — LTV, CAC, ROAS, cohort retention, true margin.
- Test systematically. New channels, placements, bidding, audiences, landers, creative concepts.
- Brief creative. Partner with design and copy on high-converting video/visual assets for TikTok, Meta, Pinterest.
Own the budget. Allocate and scale six-figure monthly spend for profit, not vanity reach.
✅ What We're Looking For
- 5+ years hands-on PPC / performance marketing, proven in B2C tech.
- Actually hands-on. You buy media yourself, live in the accounts, and can walk into any account and diagnose it fast. Not someone who delegates and reports up.
- Owns the direction. You build initiatives independently — no step-by-step guidance, no waiting to be assigned a problem.
- Sees their own mistakes. Intellectual honesty over polish. You name what's not working — yours included — and fix it. No corporate talk.
- Direct experience managing and scaling budgets of $200,000+/month with strong ROI/ROAS. (set to your real number)
- Multi-platform depth: Google Ads, Meta, Bing, SA360, TikTok, Pinterest (programmatic/DSP a plus).
- Raw-data mastery: works with raw data directly (SQL / BigQuery / Snowflake a strong advantage) and writes clear technical specs for analytics teams.
- Strong B2C product sense: funnel optimization, subscriptions, app installs, or D2C digital products.
English B2+ (fluent written and spoken).
🎯 KPIs
- CAC & ROAS — sustainable acquisition cost while scaling return on spend.
- LTV / margin — scalable, profitable traffic with high long-term value.
- Channel diversification — scaling TikTok, Meta, Networks, etc.
New launches — acquisition executed for new products from zero.
🌍 What We Offer
- Full ownership & impact — complete autonomy over strategy, budget, and channels.
- Tech-first, growth environment — high-potential products and new launches.
- High-calibre team — direct work with product, data engineers, and creative.
- Remote-first — flexible, trust and results over micromanagement.
- Competitive comp & benefits — salary, performance bonuses, paid vacation, sick leave, health insurance.