Creative Content Maker

Role mission:

Produce and adapt the photo and video content that powers TouchRetouch's presence on iOS and social. Working from a monthly content plan under the Marketing Manager, you'll turn the app's editing capabilities into scroll-stopping "before/after" stories, appstore visuals, AI-generated visuals, ad creatives, and brand videos — shipping a high, consistent volume, on time and to spec. Your work fuels campaigns across TikTok, Instagram, and the App Store, aimed primarily at the US market.

Key responsibilities:

1) AI & photo content production

• Generate AI images — on brief and on brand.
• Produce polished photo assets and design layouts / mockups for App Store screenshots and Custom Product Page visuals.
• Maintain a consistent visual style aligned with the TouchRetouch brand and current content trends.

2) Before/after content (photo & video)

• Prepare "before/after" photo sets that clearly showcase the app's editing power.
• Create "before/after" videos from screen recordings of the editing process.
• Frame each piece around a specific feature or use case for maximum clarity and impact.

3) Advertising creatives & brand video

• Deliver ad creatives for paid campaigns, adapted to placement and format.
• Produce brand-awareness videos.
• Iterate on creative angles based on feedback and performance signals from the marketing team.

4) Live shooting & store assets

• Shoot simple live content (e.g., hands holding a phone in frame) to add authenticity to creatives.
• Design App Store screenshot layouts and product-page mockups.
• Prepare and export files to publication-ready specs for each channel.

5) Workflow, delivery & reporting

• Work from technical briefs provided by the Marketing Manager and deliver against the monthly content plan.
• Meet deadlines consistently and manage repetitive, high-volume tasks without losing quality.
• Report regularly on completed work and keep files organized and ready for handoff and publication.

Success metrics

Monthly output, delivered on time and to technical spec — to be informed about quantity on direct call.

Consistent quality and adherence to the content plan and deadlines.

Qualification:

Must-have:

• Confident, hands-on experience creating photo and video content for social media.
• 1+ year working to technical briefs / clearly-defined specs.
• Genuinely tuned in to current content trends — both in your local market and in the US.
• Strong attention to detail and a structured, deadline-driven way of working.

Nice-to-have:

• Fluency with TikTok formats and short-form video trends.
• Interest and experience in AI image / video generation.
• Experience creating content for mobile apps or beauty / photo products.
• Solid video editing skills.

Personal qualities:

• Meticulous attention to detail.
• Technical literacy and comfort picking up new tools.
• Self-organization and discipline.
• Practical and consistent — sees tasks through to the end.
• Calm and structured under a full workload; doesn't get lost in deadlines.
• Genuinely interested in the product and in making the content better.

Probation & first-year expectations:

• Month 1 (probation): Complete the test task and deliver a full month of the content plan on time and to spec — hitting the monthly output targets.
• 3 months: Stable quality and consistently on-time delivery.
• 6 months: Actively improving content quality and streamlining your own processes.
• 12 months: Ready to grow into a more creative or producer-level role.

Team structure:

CMO

└─ Marketing Manager

└─ Content Creator (this role)

Working conditions & benefits:

• Format: Remote, with the ability to visit the Lviv office when needed. No business trips.
• Schedule: Flexible — the priority is delivering tasks on time. Be available for scheduled calls and reachable during working hours (9:30–17:30).
• Tools: TouchRetouch, image / video editors, AI image-generation services, TikTok, Canva, and more — all subscriptions provided.
• Overtime: Not expected.
• Benefits: 66% reimbursement of education costs, healthy / eco company values, and flexible time off by arrangement.

Hiring process:

• Intro call with the CMO
• Test task