Marketing Lead B2B Game Provider

Marketing Lead (Founding Marketing Manager) | B2B Game ProviderAbout the Company

We are an international product team building a next-generation Game Provider for the global iGaming industry.

Our portfolio includes Social Casino games for the US market, classic Slots for regulated and international operators, and Instant Games for high-growth markets such as India. While the company is at an early stage, it is backed by founders with strong expertise in B2B sales, payment technologies, crypto, and iGaming.

We’re now assembling our core team and are looking for people who want to build something meaningful from the ground up.

About the Role

We’re looking for our first Marketing Lead to build the company’s marketing function from scratch.

This is not a traditional Head of Marketing position with a large team. We’re looking for a hands-on professional who enjoys creating strategy, testing ideas, launching campaigns, and executing independently while helping shape the future of the business.

You’ll work directly with the founders to build the brand, position our products globally, and create scalable B2B marketing processes.

Responsibilities

• Develop and execute the overall marketing strategy for a new Game Provider.
• Build brand awareness within the global iGaming industry.
• Define positioning, messaging, and go-to-market strategy.
• Manage PR activities, media placements, and industry publications.
• Develop content strategy for LinkedIn, X (Twitter), and other professional channels.
• Create marketing materials, presentations, and product launch assets.
• Build outbound marketing initiatives and lead generation campaigns.
• Support the commercial team with high-quality marketing collateral.
• Identify new marketing opportunities, partnerships, and growth channels.
• Represent the company at international iGaming conferences and industry events.
• Analyze campaign performance and continuously improve marketing effectiveness.
• As the company grows, help build and scale the marketing team.

Requirements

• 4+ years of experience in B2B Marketing within iGaming.
• Experience working with a Game Provider, Platform Provider, Aggregator, or another B2B iGaming product.
• Experience launching or scaling a new product, brand, or business direction.
• Strong hands-on approach with the ability to execute independently.
• Experience with PR, content marketing, industry media, and thought leadership.
• Practical knowledge of outbound marketing, email campaigns, and B2B lead generation.
• Strong understanding of the iGaming ecosystem and operator landscape.
• Excellent communication and stakeholder management skills.
• Upper-Intermediate+ English.

Nice to Have

• Previous experience with a Game Provider.
• Existing network within the iGaming industry.
• Experience attending or organizing international gaming conferences.

What We Offer

• The opportunity to become one of the first employees of an ambitious international Game Provider.
• A chance to build the marketing function from the ground up.
• Direct collaboration with experienced founders and fast decision-making.
• High level of ownership and real influence on business strategy.
• Fully remote work.
• Flexible schedule with a results-driven culture.
• Competitive compensation discussed individually.
• Payments primarily in USDT.
• International team with minimal bureaucracy and maximum impact.