Digital Marketing Manager

We are looking for a proactive, full-stack Digital Marketing Manager to drive the digital presence of OTAKOYI—an IT company with a 15-year history in custom software and AI development.
This is a high-ownership role where you will be the sole marketer in the company, working directly with the CEO and Head of Sales. You will act as both a strategic mind and hands-on executioner with complete freedom to experiment, manage external contractors, and directly impact business growth.
About the Role & Who You Are

• Creativity in Your DNA: You don’t wait for a brief. You bring fresh ideas, non-standard formats, and ready-to-test hypotheses to the table.
• Highly Proactive: You notice opportunities, take ownership, and act on them. For you, initiative is a default state of mind, not an exception.
• Self-Organized & Master of Prioritization: You manage your time efficiently, stay focused on key business metrics, and never lose track of tasks. You confidently decide what is critical today and what can wait, and you can clearly back up your decisions.
• Stakeholder Communication Expert: You feel comfortable collaborating with the CEO, Head of Sales, Design and Delivery Leads, HR, clients, and external contractors. You know how to align expectations and drive tasks to completion.
• B2B / B2C Mindset: You fully understand the specifics of the IT outsource domain—long sales cycles, high-ticket leads, and the absolute necessity of thought-leadership content.

Key Responsibilities
1. Strategy & Brand Leadership

• Develop and execute integrated marketing and communication strategies to boost brand awareness and drive business growth across B2B and B2C channels.
• Define and lead the rebranding and development strategy for the company’s websites (OTAKOYI, SolveMind).
• Monitor industry trends, best practices, and emerging technologies in digital marketing and social media, implementing them to keep our brand ahead of the curve.
• Manage the marketing budget and optimize allocations across channels to maximize ROI.

2. Social Media & Content Management

• Create and implement an SMM strategy for corporate social media accounts (LinkedIn, Instagram) as well as personal profiles of key Sales team members to boost Outbound efforts.
• Curate, approve, and publish high-quality content designed to increase engagement and drive targeted traffic to our websites.
• Analyze marketing performance, track key metrics, and prepare comprehensive monthly reports.

3. Cross-Functional Collaboration

• Partner with the Sales Team to create high-converting sales materials, collateral for new service offerings, and compelling case studies.
• Collaborate with the Technical Team to align website content with current sales goals and implement AI automation tools within company marketing workflows.
• Write clear, actionable briefs for the Design team.
• Support the HR Team in organizing company events and employer branding initiatives when needed.

4. PR & External Vendor Management

• Source, coordinate, and supervise external freelancers and agencies (SEO specialists, copywriters, email marketers, etc.), ensuring top-tier quality control within the budget.

5. Marketing as a Service (MaaS)

• Collaborate with Account Managers and Pre-Sale Managers to identify and address client needs for marketing support.

Requirements

• Experience: At least 2 years of proven experience in a similar full-stack/digital marketing role within an Outsource IT company.
• Content Expertise: Hands-on experience in content management and social media marketing.
• Communication: Exceptional communication skills with a proven ability to write engaging content and maintain professional client-facing interactions.
• Analytics: Strong analytical mindset with the ability to translate raw data into actionable marketing decisions.
• Skills: Strong creative thinking, problem-solving skills, sharp attention to detail, and the ability to multitask effectively.
• Language: English level B2+ or higher (strong written and spoken skills are a must).

Nice to Have

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field, OR completed relevant marketing courses and certifications.
• Understanding of AI-driven SEO and brand visibility optimization in LLM search/chatbots.
• Proven track record using LinkedIn as a powerful B2B lead generation channel.
• Experience with Email Marketing and Paid Ads (LinkedIn, Google, etc.).
• English writing skills at an Upper-Intermediate/Advanced level (ability to write polished, native-like marketing copy).

Recruitment process

1. Pre-screening Interview with Recruiter (up to 1 hour)
2. Tech Interview (1 hour)
3. HR Interview

What do we offer?

We offer the opportunity to be part of an ambitious team and an experience-driven company to achieve rapid and comprehensive career growth. Do you think that’s all that we can offer? Just have a look at our benefits and bonuses below:

💰Paid vacations and sick leaves;

💸Fair remuneration based on your self-development results;

📢Referral program for candidate recommendation;

🤱Loyal maternity leave policy;

📝Accountant support and tax coverage;

📑Courses of English with the professional teacher;

📚Educational training within the company and outside;

💺Ability to combine remote work and office;

🎉Regular party and team buildings and different funny activities;