Performance Marketing Manager (All Channels) - B2B SaaS

A B2B SaaS product in cloud & AI cost optimization (FinOps). Our audience is companies with serious budgets. We're scaling globally and building a product that engineering and finance teams actually trust with their infrastructure.

What you'll be doing:

• Launch and run Google Ads, Meta, and LinkedIn Ads campaigns for an enterprise B2B audience
• Build semantics and negative keywords for a narrow niche
• Set up clean conversion tracking: Google Analytics, Google Tag Manager, UTM tags, data into the CRM
• Build measurement across the full funnel: click → inquiry → qualified lead → deal
• Create media plans, forecast outcomes, own the budget
• Make simple creatives yourself (static, basic editing, template tools + AI) or write clear briefs for a designer where a higher level is needed

• Understand what makes a landing page convert: structure, offer, proof, trust signals (compliance, certifications, cases), CTA

   

What we expect

• 2+ years hands-on with Google Ads and Meta Ads
• Required: experience with B2B and long sales cycles
• Marketing understanding at the level of substance, not tools: why one line or creative converts and another doesn't; the ability to frame a product's value so it lands with a specific decision-maker
• Confident with Google Analytics, GTM, and full-funnel analytics; understanding of attribution and its limits
• Experience with limited search volume and expensive clicks — not mass traffic
• Grasp of B2B unit economics: CAC, LTV, cost per qualified lead, impact on pipeline
• English strong enough to write and judge ads for the US / EU market
• Self-direction: a track record of running projects and owning the outcome

• AI tools built into your workflow: gathering and cleaning semantics, generating and iterating ad variants, parsing exports, analyzing competitors' ads and landing pages

   

Nice to have

• Experience in SaaS, DevTools, FinOps, cloud, or adjacent technical niches

• Experience building your own AI agents or automations for marketing processes (reporting, competitor monitoring, generating variants for tests)

   

What we're NOT looking for

Honestly, so we don't waste your time:

• Someone whose experience is purely mobile UA or iGaming optimized to ROAS within a week. The metrics here are different, and so is the feedback loop

   

Working with Umbrelly is about

• Working a niche that makes you sharper. Expensive clicks and a demanding audience force real skill — you'll learn more in a quarter here than in a year of broad B2C traffic
• AI-first by default. We encourage you to build AI into everything you do and cover the tools you need
• Real ownership. Your hypotheses ship the same week. You see them hit pipeline. No three layers of approval between your idea and the result
• Ambitious team that backs you. Your own dev and design team on hand, plus a real budget to test and scale, so you can move as fast as your ideas
• Room to grow with the company. As we scale, you can grow into leading marketing, and plug into other products in the group