CRM Manager

We are looking for a skilled and proactive CRM Manager to strengthen our CRM and lifecycle marketing efforts. In this role, you will be responsible for developing and executing effective multi-channel retention campaigns, building customer journeys, and maximizing player engagement, activation, and loyalty.

HOW YOU WILL MAKE AN IMPACT:

• Create and optimize marketing communications across Email, SMS, In-App/Pop-up, and Web Push channels.
• Run A/B tests to improve engagement, conversion, and retention metrics.
• Design and maintain Customer Journeys within the CRM system.
• Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong plus.
• Segment players based on the RFM model and behavioral patterns.
• Create tailored retention flows for different lifecycle stages.
• Actively use AI tools to automate workflow, generate content, build logic, and improve campaign effectiveness.
• Develop strategies for player onboarding, activation, and reactivation.
• Analyze performance data and propose optimization improvements.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 1+ years of experience in CRM or Retention Marketing, preferably in iGaming or digital products.
• Strong understanding of lifecycle marketing and multi-channel communication.
• Experience with customer segmentation and RFM analysis.
• Hands-on experience with CRM platforms (Customer.io / Smartico / Fasttrack / Optimove — a plus).
• Confident use of AI tools for communication and workflow automation.
• Analytical mindset and ability to work with data-driven insights.

• Strong communication and organizational skills.

   

WHAT WE OFFER: 

• Flexible working hours and a remote-first setup, so you can plan work around your life — not your life around work.
• Unlimited vacation and paid sick leave, because taking time to rest shouldn't feel like a luxury.
• Competitive compensation that reflects your skills, experience, and impact.
• Flexible Benefits — a monthly budget you can spend on sports, healthcare, therapy, or language learning. Your benefits, your choice.
• 50% reimbursement for professional learning and development to help you keep growing.
• Employee referral bonuses and gifts to celebrate your special occasions.
• A supportive team culture built on trust, respect, and collaboration.
• Regular online and offline team events to connect beyond work.
• Co-working space reimbursement for teammates based in Ukraine, whenever you need a change of scenery.