CRM Operations Manager (SoftSwiss platform experience)

About the Role

We are looking for a detail-oriented CRM Operations Manager to join our

growing iGaming team.

In this role, you will be responsible for building, executing, and optimizing

customer communication journeys across multiple channels to increase

player engagement, retention, and lifetime value.

You’ll work closely with the design, content, and marketing teams to deliver

personalized, high-performing campaigns that enhance the player

experience.

Key Responsibilities

• Develop and manage customer journeys and automated CRM workflows.
• Create and execute multi-channel communication campaigns, including Email, SMS, and In-App messaging.
• Manage and update promo pages, banners, and campaign assets, ensuring a seamless user experience.
• Collaborate with design and content teams to ensure consistency in messaging, visuals, and tone of voice.
• Ensure smooth CRM operations and data accuracy across all touchpoints.

Requirements

• Proven experience in CRM operations or lifecycle marketing, preferably in the iGaming industry.
• Hands-on experience with SoftSwiss and Customer.io platforms is essential.
• Familiarity with HTML email templates and basic design workflows.
• Strong understanding of multi-channel CRM communication (Email, SMS, In-App).
• Ability to create and manage automated player journeys and lifecycle campaigns.
• Experience working closely with creative teams (design, content, and development).
• Ability to work independently