Middle SMM Specialist

We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep MacPaw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.

If you're interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics 🌟

In this role, you will:

• Plan and create content together with a designer and copywriter
• Help develop overarching comms campaigns and turn them into engaging posts
• Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team
• Engage with the audience via Stories, comments, and messages
• Run basic targeted ads on Meta, LinkedIn, and X (Twitter)
• Brainstorm content ideas for Setapp and Eney's social media platforms, including product releases & updates, as well as posts based on key content pillars for the product's target audience
• Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy

Skills you’ll need to bring:

• Experience with Instagram, X (Twitter), LinkedIn, and Facebook
• Strong skills in content planning, creation, and distribution
• Ability to align your work with the overall brand and social media strategies
• Good understanding of social media analytics and how to influence results
• Comfortable working in a dynamic environment and owning your tasks
• Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US
• Experience collaborating with designers and copywriters to deliver results
• Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement)
• Passion for memes, trends, and internet culture
• Fluent English and Ukrainian
• Practical AI skills for everyday workflows (writing, analytics, automation)

As a plus:

• Basic video shooting and editing skills (iPhone is enough)
• Some experience with TikTok promotional strategies
• Experience in tech companies or agencies
• Copywriting skills
• Familiarity with Reddit and Discord
• Ability to visit our Kyiv office

What We Offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  
  *Some benefits are under development, and new adjustments are possible.