SEO Lead
We are looking for a strong Lead/Head of SEO to join a new iGaming project at the pre-launch stage.
This role is for someone who can do much more than improve search rankings. We need a leader who can build SEO into a complete player acquisition channel—from technical architecture, content strategy, and link building to scaling organic traffic, registrations, and First Time Depositors (FTDs).
We are looking for more than just an SEO specialist. We need a strong Lead/Head of SEO who understands the highly competitive iGaming market, can launch SEO projects from scratch, build efficient processes, manage agencies and internal teams, and make SEO one of the company’s key drivers of business growth.
♠ Position Details
Location: Kyiv (Remote / Hybrid)
Start Date: ASAP
Project Stage: Pre-launch, Product Launch Phase
What You Will Do
- Build the SEO function from scratch for the pre-launch and launch phases.
- Develop and execute a 6–12 month SEO strategy.
- Own the growth of organic traffic, registrations, and FTDs generated through the SEO channel.
- Conduct comprehensive SEO audits and oversee the implementation of technical SEO recommendations.
- Design the website structure, SEO architecture, and content roadmap.
- Optimize for commercial, informational, and branded search intent.
- Launch and scale the content strategy together with copywriters, editors, and the content team.
- Develop and execute the off-page SEO strategy, including link building, digital PR, and outreach.
- Analyze competitors and search engine results pages (SERPs) to identify new growth opportunities.
- Work closely with the Product, Development, Analytics, and Marketing teams.
- Monitor website indexing, crawl budget, Core Web Vitals, and the overall technical health of the website.
- Build SEO reporting, forecasting, and performance measurement processes.
- Participate in building the SEO team, defining processes, and creating the post-launch SEO roadmap.
What Is Important for Us
- 4+ years of experience in SEO.
- 2+ years of experience as a Senior SEO, SEO Lead, or Head of SEO.
- Experience in iGaming, Betting, Casino, or other highly competitive industries will be a strong advantage.
- Strong expertise in Technical SEO, Content SEO, and Link Building.
- Proven experience launching SEO projects from scratch.
- Proficiency with Ahrefs, Google Search Console, Google Analytics 4, Looker Studio, and other SEO tools.
- A business-oriented understanding of SEO, focused not only on rankings and traffic but also on registrations, FTDs, and commercial results.
- Experience working with the Ukrainian market.
- Experience building processes and managing agencies, contractors, and internal teams.
- Strong organizational skills, a proactive mindset, and a data-driven approach to decision-making.
Nice to Have
- Experience launching a new brand from scratch.
- Experience with SEO for licensed iGaming businesses.
- Understanding of affiliate SEO and highly competitive search environments.
- Experience building content hubs, bonus pages, SEO landing pages, and informational portals.
Experience managing content production and link-building budgets.
⭐ About BetVamBetVam is a licensed Ukrainian iGaming operator currently in the active launch phase and building its core business processes from the ground up. We are creating a modern betting and casino platform focused on long-term growth, excellent customer experience, operational excellence, and sustainable player value within a regulated market.