Brand/PR Marketing Manager

Our client is an international Crypto & iGaming product company that has been successfully operating in the market for over 5 years.

The company focuses on performance-driven growth, scalable traffic acquisition models, and long-term product development within highly competitive markets.

This is a strategic expansion phase, with a strong focus on building new traffic directions and assembling high-performing teams.

As a recruitment partner, we provide full support throughout the hiring process.

Detailed information about the product, internal structure, and growth strategy will be shared with shortlisted candidates at the next stages of communication.

Responsibilities:

• Conduct a comprehensive audit of the current brand perception of Qzino across crypto, iGaming, and betting verticals, including media presence, mentions, sentiment, positioning, and competitive landscape;
• Develop and implement a full-scale Brand / PR strategy, including key messaging, positioning, tone of voice, communication pillars, PR hypotheses, and priority news angles;
• Build and manage a systematic media relations function: identify, engage, and maintain relationships with crypto / iGaming / betting media, journalists, editors, PR partners, and industry platforms;
• Create and distribute high-quality PR materials: press releases, news articles, opinion pieces, expert comments, brand stories, product updates, and partnership announcements;
• Plan and execute PR campaigns aimed at increasing brand awareness, strengthening trust, and attracting target audiences;
• Organize and support PR activities for events, conferences, partnerships, side events, and brand activations;
• Manage brand reputation: monitor mentions, analyze sentiment, handle негатив, and lead crisis communication when needed;
• Establish an ongoing competitive analysis framework: track competitors’ media activity, messaging, positioning, campaigns, strengths, and weaknesses;
• Collaborate cross-functionally with SMM, BD, Influencer Marketing, and other teams to align коммуникации and amplify marketing initiatives;
• Maintain PR infrastructure: editorial calendar, media database, outreach tracking, publication status, and reporting in Notion / Sheets / CRM;
• Deliver initial milestones: brand & competitor audit, 30–60 day PR plan, media database, first PR materials, initial publications, monitoring setup, reporting templates, and a 4–6 week news agenda.

Requirements

• 2+ years of experience in PR, Brand PR, Communications, or Brand Marketing;
• Proven experience in crypto, iGaming, betting, gambling, or related digital / fintech / performance industries;
• Strong understanding of industry-specific audiences, media landscape, trends, risks, and reputational challenges;
• Hands-on experience in developing and executing PR strategies for brands, products, or campaigns;
• Experience working with media: sourcing contacts, outreach, pitching, negotiating placements, and maintaining relationships;
• Strong PR writing skills: press releases, articles, комментарии, brand messaging, media pitches, FAQs, and official responses;
• Experience in reputation management: monitoring mentions, sentiment analysis, handling негатив, and crisis communication;
• Experience organizing or supporting PR for events, conferences, partnerships, and brand activations;
• Ability to work with PR metrics: media coverage, reach, sentiment, engagement, share of voice, response time, and placement quality;
• Experience conducting competitive analysis and building communication strategies based on market insights;
• Ability to generate clear hypotheses to improve brand awareness, trust, engagement, and conversion;
• Familiarity with tools such as Notion, Google Sheets, CRM systems, media databases, and monitoring platforms;
• Understanding of marketing fundamentals and the connection between PR and business performance;
• Strong product understanding: value proposition, positioning, key differentiators, and offers;
• English level B2+ or higher.

Nice to Have

• Existing media contacts in crypto / iGaming / betting industries;
• Experience in international PR campaigns and multi-market коммуникации;
• Experience launching brands or products from scratch;
• Experience working with Tier-1 / Tier-2 GEOs;
• Experience collaborating with influencers, KOLs, partners, and event organizers.