Sportbook manager (Marketing)

Our client is an international Crypto & iGaming product company that has been successfully operating in the market for over 5 years.

The company focuses on performance-driven growth, scalable traffic acquisition models, and long-term product development within highly competitive markets.

This is a strategic expansion phase, with a strong focus on building new traffic directions and assembling high-performing teams.

As a recruitment partner, we provide full support throughout the hiring process.

Detailed information about the product, internal structure, and growth strategy will be shared with shortlisted candidates at the next stages of communication.

Responsibilities:

• Creating and launching marketing activities for the sportsbook vertical, including promo campaigns, bonus mechanics (free bets, risk-free bets, odds boosts, cashback), seasonal offers, and retention campaigns;
• Promoting sportsbook product features, new betting markets, odds, tournaments, and special events;
• Acting as a local product representative between marketing, trading, and product teams to improve user experience and conversions;
• Monitoring player behavior, campaign performance, and key sportsbook metrics;
• Analyzing competitors in the sportsbook and crypto-betting segments;
• Tracking industry trends, UX solutions, bonus mechanics, and marketing approaches;
• Localizing marketing campaigns for different GEOs.

Requirements:

• At least 1 year of experience working with sportsbook products;
• Understanding of sportsbook logic, betting markets, and odds;
• Experience with bonus systems and retention mechanics;
• Strong analytical skills;
• Experience working with CRM systems, analytics platforms, and marketing dashboards;
• Ability to work in a fast-paced product environment;
• Strong communication and cross-functional collaboration skills.

Nice to have

• Experience in Crypto / Crypto iGaming;
• Understanding of Web3, crypto payments, and wallets.