Performance Marketing Manager / PPC Manager

We are looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.

Requirements:

• Commercial work experience - 3+ years
• Experience as a hands-on PPC specialist - 3+ years.
• Google Ads — 3+ years
• TikTok Ads — 3+ years
• GA4 + GTM
• Proven experience in Gambling / Betting / Crypto / Gaming
• Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies.
• Experience setting up tracking and end-to-end analytics
• Experience working with various GEOs.
• Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC.
• Analytical mindset, independence, and the ability to multitask.
• Level of English  - Intermediate

Responsibilities:

• Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms.
• Research and segment audiences.
• Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic.
• Test creatives and formats, and provide recommendations for landing pages and content funnels.
• Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel.
• Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections.
• Optimize campaigns using key metrics.
• Prepare weekly/monthly reports.

Must have:

• Hands-on PPC Specialist experience
• Strong TikTok Ads expertise.
• Budgets of 100k+ USD/month.
• Gambling / Betting / Crypto / Gaming experience.
• GA4 + GTM.
• Working with multiple GEOs.
• Understanding of FTD, CPA, and Retention.

What we could offer:

• 24 days of paid leave per year.
• 100% paid sick leave.
• Fixed rate + KPI 100-200%
• Full-time remote.
• Long-term collaboration.
• Sustainable business.
• Game and entertainment development company.