Brand Manager Crypto Casino

Project: Crypto Casino

ABOUT THE ROLE

We're looking for a Senior/Lead Brand Manager to join a new Crypto Casino project targeting Tier 1 markets.

The brand strategy and positioning have already been defined. Your primary mission will be to transform them into a strong, recognizable, and consistent brand presence across all channels.

This is an execution-first role with a strong focus on creativity, storytelling, and hands-on execution.

KEY RESPONSIBILITIES

• Develop and execute the social media and content strategy, including tone of voice and content planning.
• Create and maintain brand assets, including the brand book, presentations, partnership materials, and brand guidelines.
• Own the brand side of Influencer, KOL, and Community initiatives (non-performance marketing).
• Ensure brand consistency across Growth, CRM, Affiliate, and Creative teams.
• Build and maintain a cohesive brand presence across all platforms.

KEY KPIs

• Brand Awareness (mentions, PR coverage, external publications)
• Brand Perception (brand research and positioning alignment)
• Social Media Engagement (growth, engagement, reach)
• Community Growth (social media and crypto community engagement)

COMPANY & WORKING CONDITIONS

• Employment Type: B2B Contract
• Work Format: Remote
• Schedule: Monday–Friday, 10:00 AM–7:00 PM
• Team Size: ~20 people (Marketing team: 4 specialists)
• Reporting To: CEO / Founders
• Stage: Early-stage startup, product launch planned for 2026

WHO WE'RE LOOKING FOR

Must-have

• 3+ years of experience as a Brand Manager or Brand Lead.
• Experience in iGaming, crypto, fintech, or other highly competitive digital industries.
• Strong visual taste and a deep understanding of brand aesthetics.
• Experience creating brand assets from scratch (brand guidelines, presentations, brand documentation).
• Hands-on mindset with a strong focus on execution, not just strategy.
• English proficiency: Upper-Intermediate or higher.

Nice to Have

• Experience with crypto casino or sportsbook/betting products.
• Experience launching a brand from the ground up.
• Experience working with Tier 1 markets (US, UK, Canada, Australia).
• Experience collaborating with KOLs, streamers, and crypto communities.
• Strong portfolio showcasing successful brand campaigns.

IMPORTANT

This role is not focused on performance marketing.

We're looking for a brand builder—someone who can not only define a brand vision but also bring it to life through execution.

WHAT WE OFFER

• Competitive compensation (discussed individually).
• Opportunity to grow into the Head of Brand role.

If you're passionate about building brands that people notice, talk about, and remember—we'd love to hear from you.