Head of Media Buying Nutra

Head of Media Buying Nutra
 

Responsibilities

• Launching and scaling advertising campaigns in the Nutra vertical using Facebook Ads and/or Google Ads.
• Developing, testing, and optimizing advertising funnels, including creatives, offers, and sales funnels.
• Managing a team of media buyers (recruitment, training, performance monitoring, and development).
• Monitoring and optimizing key performance metrics, including ROI, CPA, CPL, and LTV.
• Managing advertising budgets and ensuring their efficient allocation.
• Building and optimizing internal processes, including reporting systems, KPIs, and operational workflows.
• Identifying new growth opportunities, testing hypotheses, and driving campaign scaling.
   

Requirements

• Strong hands-on experience in performance marketing and media buying.
• Proven experience in the Nutra vertical with Facebook Ads and/or Google Ads traffic sources.
• At least 2 years of team management experience.
• Demonstrated experience managing advertising budgets of $50,000+ per month.
• Deep understanding of unit economics, including ROI, LTV, and CAC.
• Experience building teams and business processes from scratch.
• Strong ownership mindset, systematic thinking, and results-oriented approach.
   

Important: Candidates without relevant experience in the specified traffic sources and the Nutra vertical will not be considered.

What We Offer

• Fully remote work format.
• Full-time employment.
• Competitive compensation package:
  • Fixed salary: discussed individually;
  • Performance-based bonus: percentage of generated results/profit.
• Opportunity to build and lead your own team.
• Direct collaboration with the business owner.