SMM Manager / Targeting Specialist

BankStore.ai is a fintech platform helping banks and financial institutions automate processes through AI. We are building an innovative product and looking for someone to help communicate our ideas to the professional community.

Details: 

Full-time, remote position

Start: ASAP 
English: Fluent 

Location: Ukraine/EU
 

What You’ll Do

• Manage LinkedIn pages for the company and founders: posts, reposts, and comments on their behalf
• Create and adapt content — professional insights, analytical posts, and thought leadership pieces
• Launch and manage targeted advertising campaigns (LinkedIn Ads, MetaAds, and other channels)
• Develop post formats that drive engagement and build conversion funnels
• Create corporate advertising aligned with brand positioning
• Analyze performance metrics and prepare campaign reports
• Maintain a content calendar and coordinate publications with the team

What We’re Looking For

• 5 years of experience in SMM and/or paid advertising — preferably in B2B or fintech
• Strong writing skills: analytical style, ability to structure ideas and rewrite content naturally
• Deep understanding of LinkedIn as a channel: algorithms, formats, and growth mechanics
• Hands-on experience with paid advertising (LinkedIn Ads, Meta, and/or Google)
• Analytical mindset — comfortable reading data and drawing actionable conclusions
• English proficiency sufficient for content work 
• Self-starter who can work independently without close supervision

Nice to Have

• Experience with founder personal branding or thought leadership content
• Background in fintech or banking
• Experience working with international teams