PPC Specialist

About us: 
Softoria is a multi-product company focused on software development and delivering innovative solutions in the fields of Data as a Service, Big Data, Mobile Apps, and Security Products. 
We are looking for a PPC Specialist to join our team and help implement our marketing strategy.

About the project: 
DataImpulse is a global proxy service provider serving over 147,000 customers worldwide. We offer residential, mobile, and datacenter proxies starting at $1/GB - one of the most competitive rates on the market.

Responsibilities:

• Plan, launch, and optimize paid campaigns (Google, Bing, LinkedIn, Paid Social)
• Scale paid acquisition; conduct keyword & competitor research
• Optimize toward CPA/CAC/ROAS targets; maintain tracking infrastructure
• Run A/B tests on creatives and landing pages; deliver performance reports

Requirements:

• 2+ years in performance marketing
• Experience in B2B/SaaS or a technical niche
• Written English: B1+
• Google Ads (Search, Performance Max, remarketing, bidding) + experience with at least one additional channel: Bing, Meta, LinkedIn, etc.
• Conversion tracking: GA4 + GTM
• CAC/CPA/ROAS/LTV analytics; reporting via Looker Studio or Tableau

Nice to have:

• HubSpot, paid social (LinkedIn/Reddit/X/Quora), AI tools (Claude, Gemini, ChatGPT)

We offer:

• Flexible working hours, remote or hybrid
• Official employment with paid vacation and sick leave
• Extra days off and performance-based bonuses
• Learning & development budget
• A supportive team where your ideas truly matter