Media Buyer (Meta Ads, Google Ads)

Requirements:

• 1+ year of experience in digital marketing or performance marketing.
  Practical experience with Facebook/Instagram Ads and Google Ads.
• Experience with TikTok Ads or other paid traffic sources is a plus.
• Experience with beauty, aesthetic services, clinics, cosmetics, skincare, or retail is preferred.
• Understanding of lead generation funnels and e-commerce customer acquisition.
• Ability to analyze campaign metrics and make data-driven decisions.
• Experience with GA4, GTM, pixels, conversion tracking and UTM tags.
• Basic understanding of creatives, landing pages, offers and A/B testing.
• Ability to manage budgets and optimize campaigns toward business KPIs.
• Strong attention to detail and ability to work with multiple campaigns at once.
• Good communication skills and ability to work with cross-functional teams.

Responsibilities:

• Launch and manage white-hat performance campaigns for beauty, aesthetic services and retail products and client-side digital products (B2B & B2C).
• Work with paid traffic channels: Facebook, Instagram, Google Ads, TikTok and other relevant sources.
• Drive customer acquisition for beauty clinics, aesthetic procedures, skincare, cosmetics and retail offers, marketing agency and others.
• Build campaign structure: audiences, creatives, placements, budgets and bidding strategies.
• Optimize campaigns by CPA, CPL, ROAS, CAC, CTR, CR, CPC and CPM.
• Test creatives, offers, landing pages, lead forms, audiences and funnels.
• Work with both lead generation and e-commerce performance campaigns.
• Analyze campaign performance and prepare clear reports with insights and next steps.
• Manage tracking setup: pixels, events, UTMs, conversions, GA4 and Google Tag Manager.
• Coordinate with designers, copywriters, sales and product teams to improve campaign results.
• Monitor competitors, market trends and new acquisition opportunities in beauty and retail.
• Scale successful campaigns while keeping performance targets under control.

Benefits:

• An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• ️Corporate health insurance program for your well-being
• Referral program — enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings