CRM Manager

We are looking for a CRM Manager to become a valued member of our dynamic team. As a CRM Manager, you will play a pivotal role in nurturing and retaining our existing customer base while driving sustained growth and profitability. If you are a highly motivated individual with a passion for customer relationship management and a proven track record of driving successful retention strategies, we invite you to join our team and make a significant impact on our company's growth trajectory.

HOW YOU WILL MAKE AN IMPACT

• Own and manage the CRM promo calendar and campaign planning
• Campaign management: emails layout, materials preparation
• Design and execute multi-channel campaigns (Email, Web Push, In-app)
• Set up and optimize campaigns in Smartico and Customer.io
• Build, scale, and optimize CRM flows and users’ lifecycle
• Drive segmentation strategy and personalization logic
• Collaborate with cross-functional teams and manage task delivery
• Monitor, analyze, and continuously improve campaign performance (OR, CTR, deliverability, LTV)
• Establish and maintain reporting frameworks and weekly performance insights
• Ensure CRM activities align with overall business and revenue goals

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Strong hands-on experience with Customer.io (campaigns, segmentation, automation)
• Strong hands-on experience with Smartico (gamification)
• Proven experience in CRM strategy and lifecycle management
• Solid understanding of segmentation, retention mechanics, and user behavior
• Experience running data-driven campaigns and performance optimization
• Ability to work with large datasets and translate insights into actions
• English level B2 or higher

Nice to Have

• Experience in iGaming / betting
• Knowledge of email deliverability and infrastructure (ESP, domains, IPs)
• Experience with A/B testing and experimentation frameworks
• Basic knowledge of SQL or analytics tools

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)