Media Buyer (Google ads)

Requirements

• Experience with Google Ads (YouTube, Discovery / Demand Gen; UAC is a plus)
• Experience with retargeting (Customer Match, GA4 / pixel audiences)
• Understanding of a value-driven approach (ROAS, deposits, FTD)
• Experience working with grey-hat verticals and source restrictions
• Experience with cloaking and pre-landing pages
• Strong skills in analytics and attribution
• Experience working with creatives (YouTube and display/banner formats)
• Self-sufficiency, proactiveness, and a strong sense of responsibility

Responsibilities

• Launching and optimizing campaigns in Google Ads (YouTube, Discovery)
• Working with audiences (Customer Match, retargeting, segmentation)
• Building and developing retargeting funnels
• Optimizing campaigns based on CPA / ROI / ROAS
• Working with custom conversions (FTD, deposits, etc.)
• Scaling campaigns across assigned GEOs
• Preparing briefs (technical tasks) for creatives and analyzing their performance
• Working with attribution and analytics
• Collaborating with the team

Benefits

• An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• ️Corporate health insurance program for your well-being
• Referral program — enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays