SMM B2C iGaming

We are an international recruitment agency looking for an SMM Manager B2C for our client — a fast-growing company in the iGaming industry.

The role is focused on developing and scaling B2C social media channels for WinWinBet and related B2C projects through content, social media, promotional campaigns, and user engagement mechanics.

Our client is looking for someone who understands iGaming and social media, can quickly adapt to a fast-paced environment, work with dynamic content, and focus not only on visuals and reach, but also on measurable business results.

Requirements

• 1–2+ years of experience in SMM / Social Media Management;
• Experience with B2C social media projects in iGaming;
• Understanding of funnels and retention mechanics for player acquisition and engagement;
• Ability to create design templates and work with Figma;
• Understanding of SMM and digital marketing metrics;
• Experience working with Telegram, Instagram, TikTok, and other social platforms;
• Experience creating content plans and SMM strategies;
• Ability to analyze content performance and make data-driven decisions;
• Experience preparing briefs and technical tasks for designers and contractors;
• Experience with Reels and short-form video content;
• High speed of work, adaptability, and ability to handle multiple tasks;
• Strong written Russian and English;
• Ability to work in a team and meet deadlines;
• Experience in iGaming, betting, or crypto;
• Understanding of affiliate and performance marketing;
• Experience working with analytics and KPI dashboards;
• Experience launching promo campaigns and user activations;
• A portfolio or links to social media accounts related to betting or casino projects are required;
• Experience working with international GEOs;
• Ability to manage a large network of 16+ channels using unique content and scalable templates.

Responsibilities

• Manage and develop the client’s B2C social media channels;
• Follow performance goals and KPIs;
• Achieve KPIs related to reach, engagement rate, audience growth, and business metrics;
• Plan, create, and publish content in line with the approved SMM strategy;
• Write copy for social media and CRM communications;
• Prepare tasks and briefs for designers, copywriters, and contractors;
• Ensure content quality and brand book compliance;
• Develop new content pillars, formats, and content hypotheses;
• Create and publish Reels and short-form video content;
• Launch and support promo activities, contests, and user engagement mechanics;
• Analyze competitors and search for new creative approaches;
• Analyze the performance of content and SMM activities;
• Moderate comments and interact with the audience;
• Collaborate with support and other internal teams;
• Repost and integrate PR / collaboration content into social media channels;
• Maintain regular reporting for the B2C direction.

What the Client Offers

• Work in an international iGaming project;
• Opportunity to influence the development of the B2C direction;
• A dynamic environment with fast-growing tasks and projects;
• Work with international markets and GEOs;
• A high-speed team focused on launching and scaling projects;
• Opportunities for professional and career growth;
• Flexible work format;
• Competitive salary based on interview results.