Email Marketing Specialist

About project:
Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.


Requirements:

• Develop and own the omnichannel CRM strategy across email and push notifications, focused on converting free users into paid customers for health and fitness products.
• Design, implement, and maintain scalable automation workflows, including user segmentation, lifecycle logic, and personalization to ensure best-in-class conversion practices.
• Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment.
• Drive continuous optimization through extensive A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines to improve conversion rates and grow the premium user base.
• Analyze campaign performance and iterate on strategy based on data-driven insights.
• Collaborate closely with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with product and business goals.
   

Responsibilities:

• 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
• Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases.
• Proven experience designing, executing, and analyzing A/B and multivariate experiments to drive measurable impact on business metrics.
• Experience working with at least one major ESP or marketing automation platform.
• Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
• Confident use of analytical and database tools to evaluate campaign performance and inform optimization decisions.
• Ability to collaborate effectively with cross-functional teams and translate business goals into CRM execution.

• Strong written communication skills in English (Upper-Intermediate or higher).

   

Would be a plus:

• Experience working in the wellness / health & fitness domain.
• Hands-on experience with both email and push notifications across web and mobile products.
• Experience in monetizing web traffic, including conversion funnels and CRM-driven revenue flows.
• Strong understanding of subscription-based business models.

• Experience launching CRM flows, features, or monetization initiatives from scratch (from concept to rollout).

   

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.