Social Media Content Specialist (Instagram, X, Threads)

About GenAI Works:
GenAI Works is the world’s largest AI community, helping people and businesses discover, learn, and grow in an AI-enabled world. We partner with companies such as NVIDIA, Oracle, IBM, Google, AWS, and ElevenLabs to shape how AI is understood, adopted, and trusted at scale.

Content is our growth engine. It is how we reach millions of AI-curious professionals across LinkedIn, Instagram, YouTube, X, and our owned platforms. It is also how we create strategic value for our enterprise partners.

 

About the Role

We’re looking for a hands-on Social Media Content Specialist focused on Instagram, X (Twitter), and Threads.

This role is perfect for someone who genuinely loves social media, understands internet culture and platform dynamics, and knows how to turn trends, AI news, tools, and ideas into engaging content people actually want to share and interact with

You’ll work closely with our content and design team to create fast-moving, social-first content seen by a global AI audience -experimenting with formats, testing ideas, and helping shape the voice of one of the largest AI communities in the world.

What You’ll Do

• Create and publish daily content for Instagram, X, and Threads
• Maintain a consistent publishing rhythm:
  • ~2 Instagram posts/day
  • several Instagram Stories/day
  • additional content for X and Threads
• Turn AI news, trends, tools, and discussions into engaging social content
• Create:
  • short-form captions
  • hooks
  • memes
  • Threads/X posts
  • carousels
  • story concepts
• Collaborate with the design and content team on visuals and content ideas
• Monitor trends, formats, and viral content patterns
• Support audience engagement and community interaction
• Use AI tools like ChatGPT, Claude, Perplexity, etc., to improve research and content workflows

What We’re Looking ForMust-have

• 1-2+ years of hands-on experience managing or creating content for Instagram and/or X
• Strong understanding of social media trends and platform behavior
• Experience creating engaging short-form social content
• Interest in AI, startups, tech, or internet culture
• Ability to execute quickly and consistently
• Strong English written communication
• Comfortable working in a fast-paced remote environment

Nice-to-have

• Previous experience with AI-related content
• Experience growing personal or company social accounts
• Meme/content creator background
• Basic Canva/Figma/design understanding
• Experience using AI tools in content workflows
• Startup or creator-economy experience

What Success Looks Like

• Consistent publishing cadence across platforms
• Strong engagement and audience growth
• Fast adaptation to trends and viral formats
• High-quality, platform-native content
• Proactive ideas and experimentation
• Reliable and fast content execution

Working Setup

• Remote & flexible
• Part-time 
• Async-friendly team
• Fast-paced startup environment
• Strong creative ownership and freedom