Performance Marketing Lead_#1 cooking app

Remote | Full-time | Product Company | Mobile Subscription App

The app helps people organize recipes, plan meals, and simplify weekly cooking — all in one place. The product has already become one of the leading cooking subscription apps globally, with paid acquisition scaled to $1M–$2M/month across multiple channels.

The team is small, senior, and product-focused. You’ll work directly with the founders and own performance marketing decisions that directly impact company growth.

The company is looking for someone who can combine:

• hands-on campaign management
• analytical thinking
• attribution problem-solving
• growth experimentation
• strong communication with creative and product teams

Why This Role Exists

Team looking for a senior specialist who can take ownership of major paid acquisition channels while improving performance infrastructure and experimentation processes.

Over the next 3–6 months, this person will help:

• scale spend beyond the current $1M+/month level
• improve attribution understanding and decision-making
• test new campaign structures and acquisition approaches
• launch and optimize web quiz funnels
• strengthen communication loops between performance, creative, and data teams

What You’ll Do

Performance Marketing Ownership

• Manage and scale campaigns across Meta, TikTok, and Google
• Adjust spend allocation based on performance and attribution insights
• Monitor efficiency while scaling acquisition volume
• Identify opportunities for new growth channels and experiments

Attribution & Analytics

• Debug attribution inconsistencies and tracking issues
• Work closely with MMPs and internal performance dashboards
• Analyze campaign performance deeply, beyond surface ROAS metrics
• Partner with the data engineer to improve reporting visibility and performance charts

Experimentation

• Test new campaign types and acquisition angles
• Support launch and optimization of web quizzes and funnel experiments
• Analyze creative performance and identify repeatable winning patterns
• Help improve testing velocity and decision-making processes

Cross-functional Collaboration

• Relay performance insights and creative learnings back to the creative team
• Communicate clearly with founders and senior stakeholders
• Contribute to channel strategy and scaling decisions
• Work closely with product and growth functions when testing new funnels

What We’re Looking For

Must-Have

• Hands-on experience running paid acquisition for mobile apps
• Strong experience with at least some combination of Meta, TikTok, and Google Ads
• Experience working inside product companies (not agency-only backgrounds)
• Strong understanding of attribution and MMPs
• Very data-focused mindset
• Strong English communication skills
• Comfortable operating in a fast-moving environment with high ownership
• Experience managing or contributing to large-scale paid media budgets

Strongly Preferred

• Experience at apps spending $250k+/month on paid acquisition
• Experience scaling subscription-based consumer products
• Ability to interpret performance data and communicate insights clearly
• Experience collaborating closely with creative and product teams

Nice to Have

• Experience with predicted LTV models
• Experience launching or optimizing web quiz funnels
• Experience working at high-growth consumer app companies

How the Team Works

You’ll work directly with:

• Co-founder & Head of Performance Marketing
• Co-founder & Head of Creative
• Another senior Performance Marketing Lead managing channels

The team is intentionally lean and senior.

There’s very little bureaucracy, and a high level of ownership is expected.

What’s Offered

• Compensation flexibility for exceptional candidates
• Fully remote setup (with New York overlap) 
• Work with a globally scaled subscription app
• Direct collaboration with founders
• High ownership over major acquisition channels
• Europe-based working hours are fully acceptable
• 15 days PTO