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Page One Formula helps e-commerce brands grow through paid social advertising, creative testing, and performance analytics.

Our clients are primarily e-commerce businesses in home goods, kitchen products, children's education products, and AI-related consumer products. Most brands operate in Tier-1 markets including the USA, Canada, and China.

We're looking for a Media Buyer who enjoys testing new ideas, improving performance through creative strategy, and scaling profitable campaigns.

What you'll do

• Launch and optimize Meta advertising campaigns
• Analyze campaign performance and identify growth opportunities
• Manage 3–4 client accounts initially
• Participate in strategic client discussions when needed (most communication is handled by a dedicated Client Success Manager)

Clients

• E-commerce brands selling home and kitchen products
• Children's education and development products
• Consumer AI products and tools
• Advertising budgets typically range from $2,000 to $6,000/month per platform

We're looking for someone who

• Has 1 years of Meta Ads experience
• Has worked with e-commerce brands
• Understands how creative strategy affects performance
• Can independently identify opportunities and launch tests
• Is comfortable making decisions based on data
• Has Intermediate English or higher

What you'll get

• 15 paid vacation days + 1 additional day for every year with the company
• Annual bonus (13th salary)
• Direct exposure to e-commerce brands in Tier-1 markets
• Access to courses and professional development resources
• Opportunity to influence strategy rather than only execute tasks
• Fully remote work environment

Remote | Full-time | Product Company | Mobile Subscription App

The app helps people organize recipes, plan meals, and simplify weekly cooking — all in one place. The product has already become one of the leading cooking subscription apps globally, with paid acquisition scaled to $1M–$2M/month across multiple channels.

The team is small, senior, and product-focused. You’ll work directly with the founders and own performance marketing decisions that directly impact company growth.

The company is looking for someone who can combine:

• hands-on campaign management
• analytical thinking
• attribution problem-solving
• growth experimentation
• strong communication with creative and product teams

Why This Role Exists

Team looking for a senior specialist who can take ownership of major paid acquisition channels while improving performance infrastructure and experimentation processes.

Over the next 3–6 months, this person will help:

• scale spend beyond the current $1M+/month level
• improve attribution understanding and decision-making
• test new campaign structures and acquisition approaches
• launch and optimize web quiz funnels
• strengthen communication loops between performance, creative, and data teams

What You’ll Do

Performance Marketing Ownership

• Manage and scale campaigns across Meta, TikTok, and Google
• Adjust spend allocation based on performance and attribution insights
• Monitor efficiency while scaling acquisition volume
• Identify opportunities for new growth channels and experiments

Attribution & Analytics

• Debug attribution inconsistencies and tracking issues
• Work closely with MMPs and internal performance dashboards
• Analyze campaign performance deeply, beyond surface ROAS metrics
• Partner with the data engineer to improve reporting visibility and performance charts

Experimentation

• Test new campaign types and acquisition angles
• Support launch and optimization of web quizzes and funnel experiments
• Analyze creative performance and identify repeatable winning patterns
• Help improve testing velocity and decision-making processes

Cross-functional Collaboration

• Relay performance insights and creative learnings back to the creative team
• Communicate clearly with founders and senior stakeholders
• Contribute to channel strategy and scaling decisions
• Work closely with product and growth functions when testing new funnels

What We’re Looking For

Must-Have

• Hands-on experience running paid acquisition for mobile apps
• Strong experience with at least some combination of Meta, TikTok, and Google Ads
• Experience working inside product companies (not agency-only backgrounds)
• Strong understanding of attribution and MMPs
• Very data-focused mindset
• Strong English communication skills
• Comfortable operating in a fast-moving environment with high ownership
• Experience managing or contributing to large-scale paid media budgets

Strongly Preferred

• Experience at apps spending $250k+/month on paid acquisition
• Experience scaling subscription-based consumer products
• Ability to interpret performance data and communicate insights clearly
• Experience collaborating closely with creative and product teams

Nice to Have

• Experience with predicted LTV models
• Experience launching or optimizing web quiz funnels
• Experience working at high-growth consumer app companies

How the Team Works

You’ll work directly with:

• Co-founder & Head of Performance Marketing
• Co-founder & Head of Creative
• Another senior Performance Marketing Lead managing channels

The team is intentionally lean and senior.

There’s very little bureaucracy, and a high level of ownership is expected.

What’s Offered

• Compensation flexibility for exceptional candidates
• Fully remote setup (with New York overlap) 
• Work with a globally scaled subscription app
• Direct collaboration with founders
• High ownership over major acquisition channels
• Europe-based working hours are fully acceptable
• 15 days PTO

Applause is a profitable, well-capitalized operator of consumer subscription apps across privacy, security, health, productivity, and accessibility. The model is simple: acquire high-retention, category-leading apps and scale them. 

The apps already have top 1% retention, strong brands, and high organic traffic, so paid growth compounds on proven products instead of propping up weak ones. There is real budget behind growth that works.

The role. A top-of-funnel paid acquisition role that owns user acquisition across the whole portfolio end-to-end — running it, not supervising it. You start by personally running growth for at least three apps, then scale to five to seven as you build repeatable systems and, over time, a team beneath you. Paid and organic are treated as one connected acquisition system. This is a builder-operator role: you set up the growth function from scratch — campaign infrastructure, measurement, reporting, and playbooks.

Who we look for

• Has personally deployed meaningful paid spend at a consumer subscription company (~$10M+/year, or smaller budgets run with real rigor) with direct ownership of the numbers.
• Hands-on with the modern stack: an MMP (AppsFlyer, Adjust, or Singular), Superwall, Amplitude/Mixpanel, Customer.io 
• SKAN-fluent; builds and pressure-tests LTV and payback models 
• Has operated across 3–7 apps or product lines at once 
• Player-coach who executes today with a clear path to hire and lead a small team; ideally arrives with 2–3 trusted specialists (e.g. a UGC/creative producer and an analyst).

What you'd own

• Plan, launch, and optimize paid UA hands-on across Apple Search Ads, Google (UAC + search), Meta, TikTok, and paid web — budgets, bids, audiences, and creative testing against payback and CAC per app.
• Drive organic in parallel: ASO, store-listing conversion, web-to-app.
• Build the measurement backbone — stand up the MMP, configure SKAN and postbacks, run incrementality tests, reconcile web-vs-app attribution.
• Own the experiment roadmap independently: bring your own channel and creative ideas, size them by expected payback, run them without waiting for a task list.
• Manage secondary paywall/funnel work and coordinate lifecycle (email/push) with the analytics and lifecycle hires.

Comp. up to $150K (+performance bonuses) tied to portfolio payback and growth, with equity options after the first year