Buyer Retargeting (RTB / DSP)

Responsibilities:

• Launch retargeting and performance campaigns;
• Research new direct publishers that can be integrated via RTB or XML;
• Manage the structure of retargeting campaigns;
• Close work with existing campaigns.

Requirements:

• User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks;
• Previous experience with ad networks;
• Gambling experience is mandatory;
• Work with creatives, experience with setting up tasks for video creatives;
• Experience in A/B testing and campaign optimization;
• Ability to identify issues within campaigns and develop solutions quickly;
• Understanding user journey, user segmentation, engagement, and customer experience;
• Ability to analyze and understand such metrics as CTR, CR, CPA;
• Previous work with such tools as Jira, Tableau;
• Understanding how to work with pixels, postbacks, user cookies;
• Remote work experience: ideally, in an international team;
• Flexible and open to feedback, with a continuous improvement mindset;
• Comfortable working independently and managing large-scale ad budgets;
• Good English communication skills

Will be a plus

• Previous experience with Ubidex or other platforms for retargeting;
• Previous experience with Volume, Keitaro.

What we offer

• Opportunity to work with our own DSP platform
• Clear focus on retargeting and RTB traffic
• Fully remote work format
• Ability to work across multiple verticals and manage large-scale budgets
• A team that values expertise and results