CRM Retention manager (iGaming)

We are looking for a CRM Retention Manager who will help transform CRM into a systematic growth driver for the product.

In this role, you will be responsible not just for communications, but for user retention, LTV growth, and building lifecycle mechanics that directly impact business performance.
 

This is a role for someone who thinks in hypotheses, experiments, segmentation, and metrics, not just campaign launches.

You will have a direct impact on the product, test new retention approaches, and scale CRM as one of the key growth channels.

 

Your responsibilities

• Build and develop the CRM retention strategy across all stages of the user lifecycle.

• Launch, optimize, and scale CRM campaigns across email / push / SMS / in-app channels.

• Build automated lifecycle journeys including:
onboarding, activation, engagement, retention, churn prevention, and winback flows.

• Segment audiences based on behavioral, product, and transactional data.

• Personalize communications to improve conversion, retention, and user engagement.

• Analyze CRM performance and work with key metrics including:
Retention (D1 / D7 / D30), Churn Rate, LTV, ARPU, Conversion Rate, Reactivation Rate.

• Run A/B tests, analyze results, and scale winning initiatives.

• Identify churn drivers and launch retention hypotheses to reduce churn and bring users back.

• Collaborate closely with product, marketing, and analytics teams to improve the user journey.

• Build CRM as a strategic growth function rather than just a communication channel.

 

What we’re looking for

• 1–3 years of experience in CRM / Retention / Lifecycle Marketing.

• Hands-on experience with email / push / SMS / in-app communication channels.

• Strong understanding of lifecycle marketing, user journey, and retention mechanics.

• Data-driven mindset and ability to make decisions based on metrics.

• Experience running A/B tests and optimizing CRM campaigns.

• Ability to work with analytics, segmentation, and performance metrics.

• Understanding of key product metrics:
Retention, Churn, LTV, ARPU, Conversion, Engagement.

• Proactive, independent, and motivated to build CRM into a strong business function.

Nice to have

• Experience with CRM / ESP platforms such as Braze, OneSignal, Customer.io, Iterable, Klaviyo, or similar.

• Understanding of email deliverability and messaging performance.

• Experience in mobile apps / subscription products / iGaming / performance-driven products.

• Basic understanding of SQL / analytics / product thinking.

• Experience with personalization and automated lifecycle journeys.

 

What you’ll get

• Real impact on key business metrics, not just campaign execution.

• Freedom to test hypotheses, experiment, and launch your own initiatives.

• Opportunity to work with a live product, active users, and large-scale data.

• A team where CRM is treated as a strategic growth function.

• Growth opportunities toward CRM Lead / Lifecycle Lead / Retention Owner roles.

 

What to expect working with us

Real product impact

Minimal bureaucracy, fast decision-making, and direct influence on retention and growth.

Space for experimentation

Bring ideas, test new approaches, and own initiatives from concept to execution.

Professional development

Support for learning, courses, conferences, and growth in product and CRM expertise.

Strong team

A supportive environment where initiative, ownership, and results are valued.

Competitive compensation & benefits

Market-level salary with performance-based upside.

Flexible work format

Office / hybrid / remote depending on the collaboration model.

Work-life balance

Paid vacation, flexible schedule, and a healthy balance between work and personal life.