Performance Marketing Lead

We are looking for a strong Performance Marketing Lead who is highly experienced with Google Ads and can take full ownership of paid acquisition performance, customer growth, and funnel efficiency.

This role is ideal for someone who not only launches campaigns, but deeply understands Google traffic scaling, optimization, conversion quality, attribution, bidding strategies, and performance analytics in competitive niches.

Key Responsibilities

• Drive primary customer acquisition and loan issuance targets;
• Own and scale paid traffic channels with a strong focus on Google Ads;
• Manage and optimize Meta Ads, CPA, and affiliate channels;
• Develop and scale the affiliate / CPA direction;
• Work with affiliate partners and CPA networks;
• Control traffic quality, volumes, bids, and acquisition costs;
• Analyze the full funnel: registration → application → approval → signing → issuance;
• Identify growth opportunities and weak points across the funnel;
• Monitor and improve key metrics: CPA, CAC, CR, EPC, approve rate, signing rate;
• Launch and test new growth hypotheses for primary traffic acquisition;
• Collaborate with analytics, product, risk, retention, and contact center teams;
• Prepare regular KPI and channel performance reports.

Main Requirement — Strong Google Ads Expertise

We are specifically looking for a candidate with deep practical experience in:

• Google Search campaigns;
• Performance Max;
• UAC / App campaigns;
• Conversion optimization;
• Scaling high-budget campaigns;
• Bid strategies and audience optimization;
• Funnel-based performance analysis;
• Lead quality optimization, not just volume.

Required Skills & Tools

• Google Ads (advanced level is required);
• Meta Ads Manager;
• Google Analytics 4 / Google Tag Manager;
• Affise / Everflow / Tune or similar platforms;
• Keitaro or other traffic trackers;
• AppsFlyer / Adjust / Firebase;
• Looker Studio / Power BI / Metabase;
• Excel / Google Sheets;
• CRM systems and funnel analytics tools.

Requirements

• Experience in performance marketing / user acquisition / affiliate marketing;
• Strong hands-on expertise with Google Ads;
• Understanding of CPA models and performance metrics;
• Experience managing and scaling advertising budgets;
• Ability to analyze both traffic quantity and quality;
• Strong analytical thinking and result-oriented mindset;
• Ability to work independently and make data-driven decisions.

Nice to Have

• Experience in fintech / lending / payday loans;
• Experience in highly competitive niches such as loans, fintech, or iGaming;
• Experience scaling CPA traffic;
• Understanding of approve rate, signing rate, and customer quality metrics.