Growth Marketing / Demand Generation Manager

Welcome to Drawer.AI!

- What we do: AI-driven workflows that let estimators pull quantities and costs from complex PDF drawing sets.  
- Stage: Seed-funded, revenue-generating, aiming for a Series A in 2026.  
- Why join now: Real customers are pushing our roadmap faster than our current front-end team can build.

We are looking for a hands-on Demand Generation Specialist focused on pipeline growth, paid acquisition, and funnel optimization. You’ll work closely with founders and go-to-market teams to run experiments, improve performance, and drive qualified opportunities.

Key Responsibilities:

• Plan and execute end-to-end demand generation campaigns.
• Own pipeline generation as the primary metric, focusing on qualified opportunities over lead volume.
• Manage and scale paid acquisition (Google Ads, Bing Ads, Facebook, LinkedIn, Capterra etc), including budgets, targeting, and performance optimization.
• Continuously improve funnel performance (Visitor → Lead → MQL → SQL → Opportunity) through structured experimentation.
• Form and test growth hypotheses independently, using data to guide decisions and iterate quickly.
• Create high-converting messaging and ad creatives by translating product positioning into clear value propositions.
• Build and optimize marketing workflows and automations using available tools and APIs (ad platforms, CRM, AI tools).
• Work closely with Sales and Product teams to improve lead quality, understand deal dynamics, and feed insights back into strategy.
   

Requirements:

• You have hands-on experience running performance or demand generation campaigns end-to-end.
• You focus on pipeline and revenue, not vanity metrics.
• You are comfortable working independently in a lean team with high ownership.
• You think in funnels, systems, and experiments, not isolated campaigns.
• You can translate complex products into clear, structured messaging.
• You use data to make decisions and can clearly explain your reasoning.
• You are comfortable working directly with founders and senior stakeholders.
• You are fluent in English and can communicate ideas clearly in writing.
• You are curious about AI and already use tools to improve your workflow.

Nice to have:

• Experience in B2B SaaS, marketplaces, or technical/industrial products.
• Hands-on experience with marketing automation tools (HubSpot).
• Familiarity with building automations or workflows (no-code, low-code, or APIs).
• Experience using AI tools (Claude or similar) in day-to-day work.
• Understanding of enterprise or complex B2B buying journeys.
• Experience with account-based marketing (ABM).
• Exposure to working with US-based teams or markets.

Join our stellar team at Drawer.AI, where excellence meets opportunity! Experience the exceptional; enjoy a competitive salary and career advancement and the outstanding work environment we take pride in. Elevate your professional journey with us – because we believe in creating success together. Build a better future with us!