CMO/ Head of Marketing

As we continue scaling and launching new products, we are looking for a strong,

strategic CMO who will take full ownership of marketing for one of our key GEOs -

including both acquisition and brand development.

This role is about building a scalable, profitable, and sustainable growth engine,

covering all traffic channels and shaping the long-term marketing vision of the

product.

We provide full support, strong infrastructure, and all the resources needed to deliver

results and make a real impact.

What You'll Be Doing

● Own and drive full-cycle marketing for a GEO: acquisition + brand

● Build and scale the entire marketing function from scratch: strategy, structure,

processes, and team

● Manage and grow all key channels: Paid Social (FB, TikTok), Google Ads /

UAC, SEO (brand / non-brand), ASO, Influencer & Streamer marketing, Affiliate

networks

● Develop and execute both performance and brand strategies

● Ensure high-quality traffic using BI tools, fraud detection, and performance

analytics

● Build and scale affiliate programs and strategic partnerships

● Collaborate closely with product teams (landings, funnels, A/B testing,

localization)

● Own budgeting and financial planning: manage $500K+ monthly budgets,

optimize channel mix, track ROI / CPA / ARPU

● Analyse user journeys (CJM), identify bottlenecks, and improve conversion &

retention

● Lead, hire, and develop cross-functional marketing teams

What Experience Matters to Us

● 5+ years in iGaming / gambling / betting marketing

● 3+ years in a leadership role (CMO / Head of Marketing / Head of Growth)

● Proven experience managing both acquisition and brand marketing

● Deep understanding of performance metrics: FTD%, ARPU, L TV, ROI

● Hands-on experience with all major channels: Paid Social, Google, SEO / ASO,

Influencers, Affiliates

● Strong partner management and deal optimization skills

● Confident managing $500K+ budgets and scaling to 10K+ FTDs

● Strong analytical mindset, BI tools experience, and media planning

● Understanding of unit economics, CJM, and funnel optimization

● Knowledge of compliance and marketing specifics in regulated / emerging

markets

Why You Should Join Us

● Full ownership of marketing strategy and real impact on business results

● Freedom to build your own team, processes, and vision

● Strong products, budgets, and internal infrastructure

● Fast decision-making, no micromanagement

● Competitive salary + performance-based bonuses

● Fully remote setup + coworking support

● Access to top industry conferences and internal events

● Paid vacation, sick leave, and birthday day off

● Investment in your professional and personal growth