Performance Marketing Lead

We are seeking a Performance Marketing Lead responsible for implementing the initial customer acquisition plan, developing digital channels, working with CPA networks, and monitoring the funnel from registration to delivery.

Responsibilities

— implementing the initial customer acquisition plan;

— managing traffic channels: Google Ads, Facebook Ads, CPA / affiliate;

— developing and scaling the CPA business;

— working with affiliate networks and affiliate partners;

— monitoring rates, conditions, traffic volume, and quality;

— analyzing the customer funnel: registration → application → approval → signing → delivery; — identifying funnel dips and growth points at each stage;

— monitoring key metrics: CPA, CAC, CR, EPC, application approval conversion, contract signing conversion, funnel completion rate, traffic quality;

— developing hypotheses for new customer growth and monitoring their implementation;

— interacting with analytics, product, risk management, retention, and the contact center;

— regular reporting on channel results and plan fulfillment.

What tools should you be proficient with?

— Google Ads;

— Meta / Facebook Ads Manager;

— CPA / affiliate platforms: Affise, Everflow, Tune, or similar;

— Keitaro / traffic trackers or similar;

— Google Analytics 4;

— Google Tag Manager;

— AppsFlyer / Adjust / Firebase or similar;

— Looker Studio / Power BI / Metabase or other BI systems;

— Proficient in Excel / Google Sheets;

— CRM / internal admin panels / funnel reporting.

Requirements

— Experience in performance marketing / user acquisition / affiliate marketing;

— Understanding of the CPA model, CPL / CPA / CPS, and affiliate networks;

— Experience with Google Ads and Facebook Ads;

— Understanding of the marketing funnel and key performance metrics;

— Ability to analyze traffic not only by volume but also by quality;

— Experience with budgets, bids, and channel scaling;

— Independence, consistency, and results-oriented.

A plus.

— At least 1 year of experience in microfinance organizations / fintech / lending;

— Experience working with highly competitive niches: microfinance organizations, loans, fintech, iGaming;

— Experience scaling CPA traffic;

— Understanding of the logic behind initial search results, approval rates, signing rates, and client quality.