Senior Performance Marketing Manager (Meta and TikTok)_BePresent (Mobile App)

Remote | Full-time | Product Company

BePresent is one of the fastest-growing screen time apps 🚀, helping people build a healthier relationship with their phones. Instead of restrictive blockers, the product uses gamification, rewards, and social dynamics — making staying off your phone as engaging as being on it.

Over 1M users have already used BePresent, with the average person gaining back 15 hours per week — that’s more than 6 years of life reclaimed.

The company has already scaled paid acquisition to $500k+ per month, and you’ll be stepping in to take this growth engine further.

BePresent is backed by experienced investors and operators, including founders from companies like HubSpot and WHOOP.

This role is ideal for someone with strong experience in mobile app user acquisition, especially for consumer subscription products, who can combine media buying, creative testing, and analytical decision-making.

Responsibilities

• Own paid acquisition across Meta, TikTok, and YouTube Shorts
• Manage and optimize $500k+ monthly budgets
• Launch, test, and scale campaigns across channels, audiences, and geos
• Build and improve the creative testing framework
• Analyze full-funnel performance and make budget decisions based on profitability
• Translate performance data into actionable recommendations for the creative team
• Work closely with the CEO, Creative, Product, and technical stakeholders
• Test new growth opportunities, channels, and AI-driven workflows

Requirements

• 5+ years of hands-on paid media experience
• Strong experience running Meta/TikTok for mobile apps
• Experience with YouTube Shorts will be a strong plus
• Proven experience scaling consumer subscription apps
• Experience managing large budgets $500k+/month
• Strong analytical skills across attribution, cohort analysis, ROAS forecasting, and profitability modeling
• Experience with MMPs and mobile attribution tools
• Comfortable working cross-functionally and making independent decisions
• Strong understanding of creative testing and performance analysis

Nice to have

• Experience building creative pipelines and briefing creatives
• Experience with funnel optimization
• Experience using AI tools in media buying or analysis

Offer

• Unlimited PTO (but must make sure the campaigns and performance never suffers during PTO)
• High-ownership role with direct exposure to the CEO
• Be an early team-member at the category-leading company in a fast-growing niche. Imagine being the first performance marketing hire at Duolingo
• Huge growth opportunity: as BePresent grows so does their scope
• Remote, with 50%+ overlap with NYC hours