Head of Content — E-commerce, Home and Living (US Market)

About Us

Mamma Mia Covers is a US–Canada DTC company in the Home & Living segment and the exclusive distributor of the Italian brand PAULATO by GA.I.CO in the US and Canada. 
Since 2018, we've built a recognizable brand in the slipcover category — patented product, two sales channels: Shopify (DTC website) and Amazon US. Featured in Inc. 5000, team of 40+ people, own warehouses in the US.

We're actively expanding into new product categories, testing new ideas, and building the product team that will take us there. There's real room here — new brands, new lines — and we have the budget and appetite to explore them.

Content is one of our core growth levers — and right now it needs a dedicated owner.

The Role

This is a strategic and creative role. You'll own how our brand looks and feels — on Amazon, on our website, on social. Everywhere, consistently strong.

But it starts with understanding our customer. Who they are, what they care about, what makes them stop scrolling and decide to buy. You'll build the content strategy around that insight — and make sure every asset, from a listing infographic to a lifestyle shoot, speaks directly to them.

You'll set the visual direction, establish brand standards, organize photo and video shoots, and lead the design team — not just manage their tasks, but elevate the quality of everything they produce.

This isn't execution support. This is the person who builds the content function and owns the result.

What We Offer

Financial Stability: $2,500–3,000/month depending on experience

• Transparent, paid 2-month probation period 

Flexible Work Format: Remote | Full-time | Built around your work pace

Learning & Development:

• Professional courses and certifications
• Freedom to implement new tools and processes

Paid vacation: 21 days + extra days off for important personal events

Career Growth: Opportunity to grow into Creative Director as the team scales.

What You'll Do

Brand Strategy & Vision

• Define our customer portrait and build a content strategy around it — what we show, how we show it, what we never show
• Develop and maintain a unified visual brand standard: tone of voice, color rules, scene guidelines, content formats
• Build and maintain a reference library: strong/weak content examples, scene rules, color standards
• Sync with PM on content priorities for product launches across Amazon, Shopify, and other channels

Content Production

• Write structured, detailed briefs for designers — format, references, copy, visual direction — clear enough to execute without follow-up questions
• Develop copy for infographics: key benefits, product features, USPs
• Gather references and define the visual concept before any work begins
• Own the full content cycle: brief → design review → feedback → final delivery
• Plan designer workload proactively so deadlines don't turn into fire drills

Photo & Video Production

• Plan and coordinate product photo and video shoots — both remote and on-location
• Prepare shoot briefs: moodboards, references, scene setups, props, lighting direction, and shot lists
• Source and coordinate studios, photographers, models, and animals for lifestyle shoots
• Art-direct shoots remotely or in person — ensuring output meets listing and brand standards
• Build a consistent pipeline of live content (photo and video) alongside AI-generated visuals

Quality Control

• Ensure visual consistency across listings, banners, PDP, A+ content and social
• Catch color accuracy issues — fabrics need to look right on screen
• Flag inconsistencies between banner and PDP images before they cause returns
• Maintain scene and setting standards — know which contexts work for our product and which don't

Team Leadership

• Be the creative lead designers come to with questions — give structured feedback that helps them grow, not just fixes the asset
• Build a culture of ownership within the creative team

What We're Looking For

Must have

• 4–6+ years in content production, creative direction, or brand content management
• Hands-on experience with e-commerce content: Amazon listings, A+ content, marketplace infographics, Shopify
• Experience organizing photo and video shoots — from brief to final result
• Art direction experience or visual leadership on product shoots
• Proven ability to write detailed creative briefs that designers can execute independently
• Experience managing or coordinating a design team
• Strong visual thinking — you can articulate why something works or doesn't, not just feel it
• Understanding of color accuracy and working with textile products
• Figma (user level), Asana / Trello / Notion

Nice to have

• Background in home goods, textiles, furniture, or lifestyle products
• Copywriting skills for short product-facing texts
• Familiarity with Amazon listing structure — understanding how content elements (title, bullets, images, A+) work together

If this sounds like you:

• You know who your customer is — and you build content that speaks directly to them
• You've owned content end-to-end: strategy, shoots, briefs, quality — not just one piece
• You know e-commerce content — A+ content, listing infographics, what actually drives conversion
• You own the result, not just the process
   

Apply and tell us about a brand or project where your content made a measurable difference. We review every application personally and get back within 3 business days.