Content Lead — E-commerce, Home and Living (US Market)

About the Company

Mamma Mia Covers is a US–Canada DTC company in the Home & Living segment and the exclusive distributor of the Italian brand PAULATO by GA.I.CO in the US and Canada. Since 2018, we've built a recognizable brand in the slipcover category — patented product, two sales channels: Shopify (DTC website) and Amazon US. Featured in Inc. 5000, team of 40+ people, own warehouses in the US.

We're actively expanding into new product categories, testing new ideas, and building the product team that will take us there. There's real room here — new brands, new lines — and we have the budget and appetite to explore them.
Content is one of our core growth levers — and right now it needs a dedicated owner.

The Role 

You'll sit between the Product Manager and the design team. The PM defines what we're launching and why. You translate that into clear creative direction for designers and make sure the output meets our standards — every time.

This isn't an art director role. It's not brand strategy. It's the person who keeps the content pipeline moving: writes the briefs, reviews the work, gives real feedback, and owns the result from brief to final delivery.

You'll work closely with our visual strategist who sets the standards — your job is to execute within them, not redefine them.

What We Offer

Financial Stability: $1,500–2,000 depending on experience

• Transparent, paid 2-month probation period 

Flexible Work Format: Remote | Full-time | Built around your work pace

Learning & Development:

• Professional courses and certifications
• Freedom to implement new tools and processes

Paid vacation: 21 days + extra days off for important personal events

Career Growth: Opportunity to grow into a Head of Content Lead role.

Key Responsibilities

Content production

• Write structured, detailed briefs for designers — format, references, copy, visual direction — clear enough to execute without follow-up questions
• Develop copy for infographics: key benefits, product features, USPs
• Gather references and define the visual concept before any work begins

Process management

• Own the full content cycle: brief → design review → feedback → final delivery to PM
• Unblock designers when they're stuck — explain, show, jump on a call
• Plan designer workload proactively so deadlines don't turn into fire drills
• Keep priorities clear across active projects

Quality control

• Ensure visual consistency across listings, banners, PDP, and A+ content
• Catch color accuracy issues — fabrics need to look right on screen
• Flag inconsistencies between banner and PDP images before they cause returns

Content strategy

• Identify gaps in the content library and propose new formats proactively
• Build and maintain a reference library: strong/weak content examples, scene rules, color standards
• Document content formats and create reusable templates
• Sync with PM on content priorities for product launches across Amazon, Shopify, and other channels

Team leadership

• Be the creative lead designers come to with questions — give structured feedback that helps them grow, not just fixes the asset
• Build a culture of ownership within the creative team
   

What We Expect from You
Must have

• 2+ years in content production, creative direction, or visual project management
• Hands-on experience with e-commerce content: Amazon listings, A+ content, marketplace infographics
• Proven ability to write detailed creative briefs that designers can execute independently
• Experience managing or coordinating a design team
• Strong visual thinking — you can articulate why something works or doesn't, not just feel it
• Comfortable working within established visual standards set by someone else

Nice to have

• Background in home goods, textiles, furniture, or lifestyle products
• Experience with Amazon listing structure and SEO basics
• Copywriting skills for short product-facing texts
• Familiarity with photo/video production or art direction for product shoots
• Experience building or maintaining brand guidelines

Tools

• Figma (user level — reading layouts, leaving comments, navigating layers)
• Asana, Trello, or Notion for task management

If this sounds like you:

• You know e-commerce content — A+ content, listing infographics, what actually drives conversion
• You turn a vague brief into a clear designer task 
• You own the result, not just the process

Apply and tell us about your experience with e-commerce content. We review every application personally and get back within 3 business days.