Google Media Buyer(Youtube, Discovery, Demand Gen)

Key Responsibilities

• Campaign Execution: Launch and optimize manual campaigns in Google Ads, specifically via YouTube, Discovery, and Demand Gen.
• Retargeting Strategy: Build and evolve sophisticated retargeting funnels using Customer Match, GA4, and Pixel-based audiences.
• Value-Based Optimization: Optimize campaigns based on deep-funnel events (CPA, FTD, Deposits) and overall ROI/ROAS.
• Funnel Development: Work with pre-landers, cloaking solutions, and custom conversion tracking to bypass source restrictions and maximize flow.
• Creative Direction: Set technical assignments (TZs) for YouTube video assets and banners, followed by rigorous performance analysis.
• Scaling: Responsibly scale profitable campaigns across assigned international GEOs.
• Analytics & Attribution: Deep-dive into data to understand user behavior and attribution models.

Required Skills & Experience

• Google Ads Mastery: Expert knowledge of YouTube and Discovery/Demand Gen formats (UAC experience is a bonus, but not the primary focus).
• Retargeting Expert: Proven track record of working with Customer Match and advanced audience segmentation.
• Vertical Knowledge: Hands-on experience with "grey" niches and navigating platform restrictions.
• Technical Stack: Experience with cloaking, pre-landers, and setting up custom conversions.
• Metric Driven: Solid understanding of the Value-Approach (optimizing for deposits and long-term ROAS).
• Analytical Rigor: Ability to work with GA4 and various attribution models to justify spend.
• Proactivity: A self-sufficient specialist who takes ownership of the entire funnel and actively seeks growth opportunities.

Soft Skills & Team Fit

• Analytical Curiosity: You don't just see data; you see patterns and opportunities.
• Accountability: High level of responsibility for budgets and performance targets.
• Collaborative Spirit: Open to sharing insights and working closely with the creative and technical teams.

What’s in it for you?

• Opportunity to work with large-scale budgets in high-competition GEOs.
• A workspace that encourages testing, innovation, and "out-of-the-box" technical solutions.
• Performance-based bonuses tied directly to ROI/ROAS.