In-App Media Buyer

Key Responsibilities

• Campaign Management: Launch and optimize advertising campaigns across in-app networks (Unity Ads, AppLovin, Moloco, etc.).
• Creative Strategy: Formulate detailed technical assignments (TZs) for video creatives and test new visual approaches to maximize engagement.
• Scaling & Optimization: Identify winning "combinations" (ad-creative + GEO + source) and scale profitable campaigns to hit aggressive KPIs.
• Analytics & Tracking: Work closely with tracking platforms (AppsFlyer, Adjust, Keitaro) to monitor traffic quality and conversion paths.
• Performance Monitoring: Deep-dive into metrics including CPA, FTD, Deposit, and ROI to ensure campaign health.
• Market Expansion: Test and penetrate various international GEOs.

Required Skills & Experience

• In-App Expertise: Hands-on experience with at least one major network (Unity, AppLovin, Moloco, Liftoff, etc.).
• Mobile Traffic Specialist: Deep knowledge of Video, Interstitial, and Rewarded ad formats.
• Vertical Experience: Proven track record of working within "grey" niches (iGaming, Finance, etc.).
• Technical Proficiency: Solid understanding of mobile attribution (AppsFlyer/Adjust) and TDS/Trackers (Keitaro).
• Analytical Mindset: Ability to interpret complex data sets and make fast, ROI-driven decisions.
• Creativity: Strong grasp of what makes a video creative convert and how to iterate based on performance.
• Autonomy: A self-starter who can manage the full lifecycle of a campaign without constant supervision.

Soft Skills We Value

• Adaptability: The ability to pivot strategies in a rapidly changing regulatory environment.
• Communication: Clear interaction with the creative team and management.
• Problem-Solving: A proactive approach to troubleshooting tracking issues or performance dips.