PPC Specialist

Brightech is an international company building digital and operational solutions that support business growth across multiple industries. As part of a holding company focused on the U.S.transportation and logistics market, we operate across the USA, Mexico, Poland, and Ukraine.

We are seeking a proactive, analytical PPC Specialist to join our marketing team and take ownership of paid acquisition campaigns across Google, Meta, and LinkedIn. This role is ideal for someone who combines strong performance marketing expertise with a data-driven mindset and enjoys testing, optimizing, and scaling campaigns in a fast-paced B2B environment.

What You’ll Do: 

• Launch, manage, and optimize advertising campaigns across:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook / Instagram)
  • LinkedIn Ads
• Monitor and improve key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates
• Build and optimize campaign structures, audiences, bidding strategies, and keyword targeting
• Conduct A/B testing of creatives, landing pages, audiences, and offers
• Analyze campaign performance and generate actionable insights
• Set up and validate conversion tracking using GA4 and Google Tag Manager
• Collaborate with designers and the marketing team on creative strategy
• Identify scaling opportunities and continuously improve campaign efficiency
• Manage advertising budgets and ensure efficient spend allocation

Requirements:

• 2+ years of hands-on experience in PPC / Performance Marketing
• Strong experience with:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
• Experience managing lead generation and performance campaigns
• Solid understanding of:
  • campaign optimization
  • attribution
  • conversion funnels
  • customer journey
• Experience with:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • conversion tracking setup
• Ability to analyze data and make data-driven decisions
• Experience with keyword research, search terms analysis, and negative keywords
• Confident use of Google Sheets / Excel for reporting and analysis
• English level: Intermediate+ or higher

Nice to Have:

• Experience working with B2B projects
• Experience in logistics, transportation, SaaS, or outsourcing industries
• Familiarity with CRM systems and lead attribution
• Experience with Looker Studio (Google Data Studio)

Tech Stack:

• Google AdsMeta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Google Sheets / Excel
• CRM systems (as a plus)

What We’re Looking For:

• Analytical and strategic thinking
• Strong attention to detail
• Ownership mindset and accountability
• Proactivity and initiative
• Ability to prioritize and manage multiple projects
• Strong communication and teamwork skills
• Curiosity and willingness to test new approaches

What We Offer:

• Opportunity to work on international B2B projects
• Long-term cooperation with career growth opportunities
• Competitive compensation in USD
• Flexible working hours with healthy work-life balance
• Paid vacation and sick leave
• Modern office in Kyiv with optional hybrid format
• Supportive team and collaborative environment
• Freedom to suggest ideas and influence marketing strategy
• Compensation package including gym and health insurance support after 1 year of cooperation

Hiring Process:

1. Intro call with Recruiter
2. Technical interview
3. Test task
4. Final interview

Join Brightech and become part of a team focused on building scalable marketing systems and driving measurable business growth.