SMM Specialist (Instagram, TikTok)

Join Redwerk as an SMM Specialist focused on Instagram and TikTok in the travel niche! Your main goal will be to build and grow cohesive, engaging social media accounts that tell a clear brand story and inspire the audience to explore and travel.

Required Skills:

• 2–3+ years of experience in SMM or digital marketing
• Strong expertise in Instagram and TikTok (Reels, Stories, short-form video, trends)
• Solid understanding of social media trends and audience engagement
• Ability to create content in multiple formats (video, copy, visuals)
• Experience with paid ads (targeting)
• Skills in content strategy development and storytelling
• Knowledge of analytics, metrics, and growth tactics
• English proficiency (B2+ or higher)

• Experience with YouTube is a plus

   

Responsibilities:

• Full ownership and management of travel-focused Instagram and TikTok accounts
• Structuring and optimizing profiles (bio, highlights, visual identity, user flow)
• Developing and executing a content strategy with clear storytelling (no random posts — a consistent narrative across platforms)
• Creating content across formats: posts, Reels, Stories, TikTok videos, carousels
• Leveraging existing video assets (YouTube content, videographer materials)
• Adapting long-form video into engaging short-form content (Reels, TikTok, GoPro-style edits)
• Working with visual formats, especially carousels and short-form video storytelling
• Monitoring trends and adapting content for TikTok and Instagram algorithms
• Tracking performance and optimizing content strategy based on insights

• Generating creative ideas and continuously improving content quality

   

We Offer:

• Competitive salary
• Remote work
• Flexible schedule (start by 2 PM)
• 20 days of paid leave
• 14 days of paid sick leave
• Entrepreneur support (tax coverage)
• Wellness benefits
• Language classes (English, Spanish, German)

• Tech event support

   

Values & Culture:

• Supporting Ukraine’s Armed Forces
• Charity initiatives
• Organizing IT-focused events
• Encouraging initiative and idea-sharing
• Transparent and meaningful communication
• Ownership and accountability

• Work-life balance

   

Management Style:

• Flat structure, minimal bureaucracy
• Opportunity to influence company processes and decisions
• Freedom to choose tools and approaches
• Efficient and streamlined workflows

• Team of creative mid-to-senior professionals

   

Joining Redwerk:

In this role, you will take full ownership of travel-focused Instagram and TikTok accounts — from profile setup to content creation that people genuinely want to follow, save, and engage with. If you’re passionate about storytelling, short-form video, visual aesthetics, and building a strong, cohesive brand presence across platforms, this role is for you.