Performance Creative- Video/AI

About Us
We're a product company building AI-powered solutions for international markets. Our team is lean and fast-moving — we don't wait months to make decisions. We test, analyze, and scale what works. If that's how you naturally operate, keep reading.

The Role
This isn't a portfolio role. You'll measure success in CTR, hook rates, and conversions — and you'll own the full cycle from concept to launch to performance analysis as a core member of our growth team.

Responsibilities
— Produce video ads and static banners for Meta, TikTok, YouTube, and Google with a clear focus on conversion
— Generate several fundamentally different creative directions every week — not variations of the same idea
— Research competitor ads, identify strong mechanics, and build on them to create more effective versions
— Create UGC-style videos that blend naturally into the feed and don't feel like ads
— Use AI as a default — generation, editing, voiceover, characters — not as an occasional shortcut
— Launch hypotheses, read the data, adjust your approach, and repeat
— Occasionally contribute to landing page and presentation design

Requirements
— Strong grasp of performance metrics — CTR, hook rate, ROAS, scroll-stop rate — and how to move them through creative decisions
— Proven experience with video advertising: you know how to stop the scroll in the first 2 seconds and hold attention through to the CTA
— Hands-on with AI tools for image generation, video production, and voice content (not just aware of them — actively using them)
— Able to develop a concept from scratch with minimal briefing — high autonomy is the default here
— Comfortable maintaining high production volume without sacrificing quality

Nice to Have
Experience with AI avatars (HeyGen, Synthesia, D-ID), voice synthesis (ElevenLabs), or any tooling built for scalable UGC production