Creative Copywriter

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Copywriting Lead Anna Korostashovets, we are looking for a Creative Copywriter who will strengthen the Nibble brand and build meaningful relationships with users through compelling communication.
 

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on a variety of topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
 

This role is your calling if you:

• Shape strategy, not just copy — your words influence product decisions and business outcomes
• Own the voice — build Nibble's brand communication from the ground up
• See the impact — watch your copy move metrics and connect with millions of learners
   

What you'll do:

• Craft social-first content: Write engaging posts for Instagram, TikTok, and Threads that stop the scroll and spark curiosity
• Build the voice: Own and evolve Nibble's Tone of Voice — create guidelines, run internal workshops, and make sure every word feels like Nibble
• Drive creative strategy: Develop ad copy, messaging frameworks, and campaign ideas that resonate and convert
• Shape the brand: Write taglines, campaign names, and key messaging that define how millions experience Nibble
• Collaborate across teams: Work closely with growth marketing, design, product, and other functions to align copy with strategy
• Test and iterate: Apply a data-driven mindset — form hypotheses, analyze performance, and refine based on what works
• Write across formats: From punchy headlines to long-form content, landing pages to paid ads — your versatility will shine
   

What you need to join us:

• 2+ years writing marketing copy in English with a portfolio that showcases range and creativity
• Content marketing or agency experience that taught you how to adapt, collaborate across teams, and deliver under deadlines
• Format versatility: Confident writing for social media, ads, landing pages, and adapting tone for different funnel stages
• Clarity is your superpower: You make complex ideas simple and engaging, backed by strong research and fact-checking skills
• Data-informed approach: You create with intuition but validate with metrics — test, analyze, iterate
• English proficiency: B2+/C1 level — you write like a native or close to it
• Alignment with our SELECT values
   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
• Supporting initiatives that help Ukraine. 
   

Are you interested? Send your CV!