PR Manager B2C Influencer Performance Marketing
$$$$
Product
Vacancy: PR Manager (B2C | Influencer & Performance Marketing)
Remote | Full-time
We are developing a B2C product and building a strong brand through influencers, ambassadors, and media. Our goal is not just awareness, but real business growth through user acquisition.
We are looking for a PR Manager who will work at the intersection of PR, influencer marketing, and performance marketing.
The main objective is to turn PR activities into measurable results: registrations, deposits, and ROI.
Responsibilities
- Develop and implement PR strategy in the B2C segment
- Acquire new users through PR and partnership activities
- Work with streamers, bloggers, and sports influencers
- Identify and launch influencer integrations
- Develop ambassador programs
- Work with niche media (sports, entertainment, betting, crypto)
- Support PR for events and special projects
- Create newsworthy angles around sports events
- Reactive PR and brand reputation management
- Analyze PR effectiveness (registrations, FTD, deposits, ROI)
- Collaborate with marketing, SMM, affiliate, and product teams
Requirements
- Experience in PR / influencer marketing / iGaming / betting
- Experience working with streamers, influencers, or sports ambassadors
- Understanding of B2C and performance / acquisition models
- Ability to measure integration effectiveness in numbers
- Experience launching events or marketing special projects
- Strong negotiation skills and partner/contract management
- Independence, responsibility, and results orientation
Nice to have
- Experience with Tier-2 / Tier-3 GEOs
- Existing influencer / media contact base
- Experience in affiliate / performance marketing
What we offer
- Fully remote work
- Competitive salary (discussed individually)
- Opportunity to directly impact product and business growth
- Strong performance-driven team
- Fast processes with minimal bureaucracy
Required languages
| English | C1 - Advanced |
| Ukrainian | C1 - Advanced |
| Russian | C1 - Advanced |
Published 22 April
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2 applications
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