PR Manager B2C Influencer Performance Marketing

Vacancy: PR Manager (B2C | Influencer & Performance Marketing)
Remote | Full-time

We are developing a B2C product and building a strong brand through influencers, ambassadors, and media. Our goal is not just awareness, but real business growth through user acquisition.

We are looking for a PR Manager who will work at the intersection of PR, influencer marketing, and performance marketing.
The main objective is to turn PR activities into measurable results: registrations, deposits, and ROI.

Responsibilities

• Develop and implement PR strategy in the B2C segment
• Acquire new users through PR and partnership activities
• Work with streamers, bloggers, and sports influencers
• Identify and launch influencer integrations
• Develop ambassador programs
• Work with niche media (sports, entertainment, betting, crypto)
• Support PR for events and special projects
• Create newsworthy angles around sports events
• Reactive PR and brand reputation management
• Analyze PR effectiveness (registrations, FTD, deposits, ROI)
• Collaborate with marketing, SMM, affiliate, and product teams

Requirements

• Experience in PR / influencer marketing / iGaming / betting
• Experience working with streamers, influencers, or sports ambassadors
• Understanding of B2C and performance / acquisition models
• Ability to measure integration effectiveness in numbers
• Experience launching events or marketing special projects
• Strong negotiation skills and partner/contract management
• Independence, responsibility, and results orientation

Nice to have

• Experience with Tier-2 / Tier-3 GEOs
• Existing influencer / media contact base
• Experience in affiliate / performance marketing

What we offer

• Fully remote work
• Competitive salary (discussed individually)
• Opportunity to directly impact product and business growth
• Strong performance-driven team
• Fast processes with minimal bureaucracy