Meta Media Buyer

dNovo Group is looking for a Meta Media Buyer. This is a remote role for someone who knows how to build a paid social strategy, analyze performance data, identify growth opportunities, and turn insights into better campaigns, funnels, messaging, and creatives.

• Base pay + performance bonuses

   

Note: Candidates whose primary experience is in gambling, betting, adult, or other grey-hat industries will not be considered.

What you’ll do

• Plan, launch, and optimize ad campaigns across Meta.
• Research and identify profitable audiences to maximize campaign ROI.
• Monitor, analyze, and optimize campaigns to improve performance and efficiency.
• Develop creative strategy for paid social campaigns, including hooks, messaging angles, ad concepts, and testing ideas.
• Develop briefs for ad assets (static, video) aligned with campaign objectives
• Write ad copy for paid social campaigns.
• Produce, film, edit, or coordinate short-form video ads and static creatives optimized for Meta.
• Stay up to date with Meta advertising policies, industry trends, and optimization tools.
• Deliver weekly and monthly performance reports.
• Monitor performance metrics such as CPA, CPL, CTR, CPC, CPM, and ROAS, and make data-driven optimization decisions.

What’s required:

• Proven experience as a Media Buyer with strong expertise in Facebook and Instagram traffic.
• Experience managing $10k+ monthly ad budgets in Tier-1 markets.
• Case studies / proven results in lawyer, medical, and other professional service industries.
• Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences).
• Strong understanding of advertising metrics (CPA, CPM, CPC, CTR, CPL) and experience optimizing them.
• Experience developing ad copy, hooks, and messaging for paid social campaigns
• Ability to film, edit, and produce short-form video content for paid ads
• Basic graphic design skills for static ad creation
• Experience using AI tools to improve ad creative production, copywriting, research, and testing workflows
• Strong understanding of creative testing and paid social content performance
• Comfortable researching new angles, trends, offers, and competitors to identify what will work
• Analytical mindset with experience using analytics tools and organizing data.
• Excellent communication skills and willingness to contribute ideas for process improvement.

What we offer

• Competitive salary + performance-based bonuses
• Flexible schedule: Part-Time or Full-Time
• Opportunity to work across a variety of industries and clients
• No micromanagement or unnecessary bureaucracy
• Friendly and dynamic work environment